Sales Development Representative - London, United Kingdom - Informa Tech

Description

Position Summary

• As a Sales Development Representative, you will play a crucial role in generating and qualifying leads to support the sales team's efforts. This role involves prospecting, engaging with potential customers, and setting appointments for the sales team. The Sales Development Representative is a key contributor to the sales pipeline, focused on creating opportunities for revenue growth.
• The Business Development Representative is highly motivated and responsible for converting marketing qualified leads into sales qualified leads
• This individual uses their communication skills to cultivate strong relationships with customers, from first contact through to sales qualified lead, identify sales opportunities for prospects, and developing strategies to achieve their performance targets

Primary Responsibilities

• Lead Generation: Proactively identify and researches potential leads through various channels, including online research and outbound prospecting.
• Generate a consistent flow of high-quality leads to contribute to the sales pipeline.
• Outbound Prospecting: Conduct outbound prospecting through, Account research, cold calling, emailing, and social selling to engage with target accounts.
• Qualify leads by assessing their needs, budget, and buying intent.
• Appointment Setting: Schedule appointments, demos, or meetings for the sales team with qualified leads.
• Ensure a smooth handoff of qualified leads to Account Executives for further engagement.
• CRM Management: Maintain accurate and up-to-date records of lead interactions and activities in the Customer Relationship Management (CRM) system.
• Provide regular reports on lead generation activities and outcomes.
• Collaboration with Sales Teams: Collaborate closely with Account Executives and Sales Managers to understand target accounts, messaging, and qualification criteria.
• Gather feedback from the sales team to continually refine lead qualification processes.

Qualifications/ Capabilities

Communication Skills

• Excellent communication skills to engage with potential leads and effectively communicate the value proposition of the product or service.
• Ability to articulate messages clearly and persuasively.
• Sales Behaviors:

Curiosity

• Demonstrates a strong desire to learn and understand both the industry and customer needs.

Coachability

• Shows a willingness and capability to receive feedback and constructive criticism to improve their performance. Overall understand why this is crucial to being a successful sales professional.
• Resilience and Persistence:
• Resilience to handle rejection and persistence in outbound prospecting efforts.
• Ability to maintain a positive and proactive attitude in a high-volume, fast-paced environment.
• Organizational and Time Management:
• Strong organizational skills to manage and prioritize a high volume of leads and activities.
• Effective time management to balance outbound prospecting, follow-ups, and appointment setting.
• Technological Proficiency:
• Demonstrates an understanding of the benefits of technology, some CRM experience desirable,
• Ability to adapt to new technologies and tools as needed. Has an understanding of new AI technologies and how to prompt a system.

A full and extensive 12 week training program will be including for the successful candidate

• 25 days annual leave plus bank holidays, 4 days for volunteering and a day off for your Birthday
• Friendly staff who are all "expert's experts" and additional training for development
• Pension match and a range of other entirely flexible benefits to suit your needs
• Regular Social Events and Networking opportunities
• Share-Match options - become a shareholder

We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Informa is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, colour, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, citizenship, or other protected characteristics under local law.