- Working with local market teams to help them improve their site's SEO.
- Optimisation of local site's content.
- Identify local trends to provide recommendations for new content.
- Collaborate with the PPC team to help drive efficiencies.
- Optimise local market campaign pages.
- Research and add optimised, locally trending articles.
- Help execute the Central strategy at a local level.
- Expand client's knowledge and use of search engine optimization and drive internal client user adoption.
- Collaborate with account teams and clients to understand and document business, technical and reporting requirements, and to develop solutions to ensure success.
- Assisting clients with the tracking and enhancement of marketing efforts.
- Keyword research.
- Competitor analysis.
- On-page recommendations such as testing and analysis of keywords, title and description copy, optimized page titles and meta tags.
- Website audits and recommendations for SEO-friendly site development — including but not limited to wireframes, site maps and site architecture.
- Delivering reports.
- Presenting efficiencies to the central SEO and PPC teams.
- Evaluations/presentations of current SEO on existing sites.
- Creation and delivery of monthly reports and subsequent recommendations.
- Documentation relating to existing processes, and suggestions for improving processes.
- Assisting with technical projects e.g. Schema.
- Effective and persuasive presentations (verbal and written) for teams and clients.
- SEO experience with solid content and good technical knowledge.
- German speaking is an advantage.
- Experience with industry tools such as Google Search Console, Keyword Planner, rank tracking tools, experience with Lumar (DeepCrawl) is a bonus.
- An understanding of the analytics platform, preferably Adobe Analytics.
- Excellent communication skills and ability to interact with all levels of end users and technical resources.
- Self-motivation with enthusiasm for and understanding of the online marketing industry and technologies.
- Ability to manage multiple tasks concurrently and meet deadlines.
- Ability to analyze website marketing KPIs, data and numbers.
- Excellent oral and written presentation skills.
- Working understanding of website development, design, user experience, PPC and social media marketing to coordinate with SEO efforts.
- Ability to work independently and in a team environment and with multiple internal and external clients.
- Solution-oriented nature and willingness to work to overcome obstacles.
- Eager and willing to learn new techniques in SEO and keep a pulse on the changing world of search.
- Google Analytics and Google AdWords certifications are a plus, but not required.
- International SEO knowledge and experience a plus, but not required.
- Collaboration
- Continuous learning
- Organization
- Adaptability
- Self-motivation
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SEO Manager - London Area, United Kingdom - VML
Description
We're looking for an SEO Manager to work on a new role in our SEO team in London & Essex.
You will be working in a dynamic, exciting, creative advertising environment for some of the largest brands in the world when you join VML, an award-winning global digital advertising agency.
The successful candidate will have experience as a SEO Manager. You should have a good knowledge about working with PPC, search engine algorithms, web analytics, and technical, on-page and off-page search engine optimization. But most importantly – we want strategic, creative, critical thinkers who will challenge the status quo for how we and our clients think about search
You will be reporting to the SEO Lead and will be part of an existing, established team. The SEO Manager will provide input into existing and planned marketing programs, make organic search recommendations, and implement SEO best practices for clients, focusing on the two largest European markets one of our clients. This position will collaborate with our PPC team to ensure a cohesive strategy between the disciplines and work directly with local clients. You will get opportunities to present search strategy and SEO concepts to colleagues and clients, and access to some of the smartest SEOs in the business to build your skill set.
We are open to hearing from SEO specialists with all levels of experience. If you love organic search, we've got something for you
What you'll be doing:
Strategic Guidance
Typical Deliverables
What we want from you:
Competencies
What we can offer you:
Alongside the opportunity to work with some of the most exciting brands around the world, we'll also prioritise your career development and help you grow your skills. We'll empower you to make a difference, allow you to be yourself, and respect who you are.
AT VML Enterprise Solutions
Our Enterprise Solutions division houses strategic consultants, creative and technical architects and skilled developers and operators that together help some of the world's leading organisations to deliver outstanding digital experiences across all major routes to market worldwide: marketplaces, online retailers, D2C, B2B and social platforms. With over 4,200 experts in 55 operational centres across 34 countries, our capabilities span the entire buying journey from customer acquisition, through engagement, to conversion and loyalty, driving multi-channel growth for world-leading brands.
We work with some of the most exciting brands such as The Coca-Cola Company, EY, Bosch, Unilever, Ford, DFS, Mercedes-Benz, Johnson & Johnson, Nestlé, Sainsbury's, Selfridges, Shell and Tiffany & Co. We've built over 500 platforms for brands and retailers and generate in excess of $29bn annually for our clients and work with over 50 strategic partners including Adobe, SAP, Salesforce, HCL, Shopify, Sitecore, BigCommerce, commerce tools and Acquia. Our reputation is based on our people, and we believe we have some of the best in the business.
As our business grows internationally, we're looking for new people to join us on our journey to inspire and take a key role in shaping some of the best commerce solutions, services, and websites in the world. Working as a team, no problem is insurmountable; we share in our client's successes and believe that anyone can show creative bravery no matter what their role is in the team.
