Content Specialist - Cardiff, United Kingdom - Creditsafe

Creditsafe

Verified Company

Cardiff, United Kingdom

1 week ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Content Specialist:

Job Title:
Content Specialist

Location:
Cardiff,

Department:
US Marketing

About Creditsafe

Founded in 1997, Creditsafe has grown rapidly and now operates across Europe, North America and Asia.

Through our network of data partners, businesses can use Creditsafe to access business information on over 430 million companies worldwide.

Companies can use the data found within our credit reports to assess a company's financial viability and make decisions on whether they want to do business with them.

About the role

Our marketing team is growing and we're looking for a Content Manager to build and scale our content program in the US and Canada.

This is an important and exciting role as we look to build on the foundational content program we have built in the last year and increase our brand awareness and engagement among enterprise businesses, the media and corporate partners in the US and Canada.

Because content requires intricate planning and hitting deadlines, this person should have strong project and time management skills - without sacrificing quality.

As a team, we all support each other and communicate openly.

You will be supported by your manager and the rest of the team - if your workload is heavy, your manager has no qualms about stepping in to support and complete the task.

Teamwork, trust and support are extremely important to our team. We set priorities based on what's most important and make sure we have a good work/life balance.

Key responsibilities include:

Ensure web content is optimized for target keywords and includes backlinks
Conduct keyword research for blogs and optimize to rank on search engines
Create and execute social media strategy (LinkedIn) to build an engaged community with our target audience
Build and manage social media calendar to drive top of funnel engagement as well as conversions
Make sure all content aligns with the brand's Tone of Voice/Editorial Guidelines (both copy and design)
Review, edit, and improve content written by others (both on marketing team and other teams)
Support Head of Brand in analyzing data sets and crafting compelling messaging for use in content and PR
Share content with internal teams in US and Canada on a regular basis
Support sales teams in using content to drive engagement with prospects, customers and partners
Coordinate with inhouse and freelance designers to produce final content pieces
Improve and optimize existing content based on performance metrics
Evaluate the effectiveness of content and measure what works and what doesn't

Required skills:

Proven experience in content creation within the B2B space (preferably tech)
Excellent communication skills (both written and verbal)
Project management experience is essential to partner with the design and data teams to create industryleading content that is on brand and effectively drives engagement and lead generation
Background in SEO with a strong understanding of backlinks, keyword research and SEO content writing

In exchange you will have Creditsafe' s full support as an employer and a whole range of benefits below