Head of Paid Media - Brighton, United Kingdom - Clearline Recruitmentment Ltd

Clearline Recruitmentment Ltd

Verified Company

Brighton, United Kingdom

2 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Our client, based in the centre of Brighton, is a leading digital-first marketing agency, who are looking to hire a Head of Paid Media.

Responsibilities

Staying up to date with platform and industry changes, updating strategies in line with your analysis and observations and filtering these down to the wider Paid Media team
Writing up thought leadership and success stories on the agencies Paid Media successes
Representing the agency at industry events on panels and eventually putting together talks on paid media strategy
Drive innovation in Paid Media to increase our efficiency, keeping your ear to the ground on the latest innovations
Monitoring competitors to identify and assess their social media advertising strategies, as well as keep abreast of the overall industry
Deliver increased operational performance, business development, increased revenue, and client growth
Provide strategic direction for the Paid Media team and for the agency's business offerings into new areas
Supporting the Account Management team with managing client relationships, ensuring client retention and loyalty, and identifying areas for client growth
Develop the Client Partners and Account Directors to ensure business and client development is optimised
Provide support to the Account Management team by helping to develop Paid Media strategies to feed into campaign plans and to help implement new innovative solutions
Be responsible for the creation and refinement of development processes of the Paid Media team, to ensure effective training
Organising and working with the crossmedia teams to ensure effective execution of campaign strategies
Working with the new business team to develop and deliver proposals using the agencies existing framework

Requirements:

7+ years' experience managing paid media accounts
Substantial experience across the breadth of social media and other marketing channels: Facebook, Twitter, TikTok, Snapchat, Paid Search and Display
Experience or exposure to alternative marketing channel such as Out of Home, Podcast Campaigns, Influencer Campaigns etc. is desirable, but not essential
Experience working towards branding and performance goals and KPIs
Proven experience winning new business and crossselling/upselling when appropriate
Substantial experience of managing and developing a team
Proven experience of growing and developing client accounts
Strong analytical skills and attention to detail, with experience using tools such as Google Analytics and Google Campaign Manager
Strong numerical skills, including strong experience in using and creating Excel formula to analyse large data sets and find actionable insights
A 2:1 in a relevant degree: Marketing, business etc or equivalent
A deep understanding of campaign targeting, remarketing, and crosschannel attribution
Proven experience working with 3rd parties to ensure attribution
Proven clientfacing experience and contributions to pitches

Benefits

Full training including PPC, social media advertising, conversion tracking and digital analytics
Valuable experience dealing with clients and honing your customer care skills
Excellent career prospects
Fun and inclusive working environment
Regular teambonding events
25 days holiday plus your birthday off
Companypaid healthcare package for everyday healthcare services such as Dental, Optical and Physiotherapy

Job Title:
Head of Paid Media

Location:
Brighton

Salary:
£55,000 - £65,000 per annum, depending upon experience

Full Time
For more information, please contact Jamie Watson at Clearline Recruitment.