Performance Account Manger - Greater London, United Kingdom - MG OMD

Description

As the Performance Account Manager, you will lead the day-to-day output across the Auto-services side of the Halfords account. You will confidently take objectives and quantify briefs to create achievable media deliverables. You will work with the wider client team, channel specialists and Retail counterpart to ensure all performance campaigns are aligned with broader communications channels and are of a consistently high standard.

Skills:

• A deep understanding of all media channels, specialist propositions and the wider media planning and buying processes and ways of working
• A strong grasp of Retail pathways and key performance indicators. In particular, experience driving footfall/bookings via difference mediums
• Familiarity with attribution and measurement solutions using tools such as Google Analytics, Keyword Planner, Facebook Analytics & Google Trends Key analytical capabilities and confidence in the manipulation of large data sets and a demonstrable passion for producing effective and innovative work and a history of designing test and learn methodologies into campaigns
• Strong project management skills, great attention to detail and a passion for marketing and media excellence and client service.
• A natural relationship builder, keen to create and foster strong relationships internally and externally to the agency
• Developing excellence in story-telling and narrative building to deliver impactful, persuasive proposals to clients

Day to day responsibilities:

• Reporting into the Performance Account Director, the Auto-Services Performance AM will ensure full integration and excellent management of Auto-Service Campaign activity
• Lead on collating and compiling planning recommendations into an overall, coherent, effective story and recommendation.
• Confidently debate and challenge the brief and timescales.
• Coordinate with other agencies/and or MG teams to formulate consolidated plans, and ensure delivery against this Use data and tools to provide evidence-based media strategies to meet client objectives which clearly describe how each channel contributes to performance goals.
• Oversee an in-campaign cadence of specialists and planners reviewing the campaign performance and delivering insightful commentary and optimisation
• Collaborating with other Performance Account Manager to ensure synergy between activation elements and campaign planning

Be Your Best Statement

We want everyone to make the most of the opportunity to shine and showcase your talents and we are happy to make adjustments in the recruitment process so you can be your best. Please discuss any specific requirements with your dedicated Talent Acquisition team member or if you would feel more comfortable, you can email us confidentially at to let us know how we can support you.

About MG OMD

MG OMD is an agency born out of an overarching ambition to be recognised for producing great media work. We live by the ambition that creativity drives effectiveness, and we strive to create difference that matters for all of our clients. We have a team of 450+ people who are driven by our overarching ambition to be the most progressive media agency in the UK, working across an enviable client base, including the John Lewis Partnership, HM Government, Specsavers, Virgin Media, Estée Lauder Companies, Nissan and Pladis.

DE&I Statement

At OMG, our vision is to be an agency where difference is valued and everyone is able to thrive in a culture of equality, inclusion and belonging. We are committed to providing a truly inclusive environment that reflects today's society, where everyone is able to bring their true selves to work, and where diverse voices and backgrounds are valued, heard, and well-represented.

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