Senior Brand manager - Reading, United Kingdom - Omega Search Ltd

Description

Job Description

Omega are recruiting for a brand new Senior Brand Manager to join a growing Pharmaceutical company.

In this role, you will collaborate with our team to harness insights from customers, the market, and internal stakeholders to develop innovative solutions tailored to our complex market. Your focus will be customer-centric, thinking beyond traditional marketing strategies to ensure our offerings truly meet customer needs. You'll work closely with both Field and Head Office teams for effective communication and co-creation of innovative solutions.

Responsibilities include:

• Co-creating strategic plans and promotional activities based on customer insights to achieve sales goals and brand objectives.
• Owning and implementing key national and regional omni-channel marketing tactics and running the completion and implementation of the UK/IE tactical plan, including tracking, budget management and reporting/evaluation.
• Building partnerships with key stakeholders (HCPs, payors, accounts) to foster engagement.
• Analysing sales performance, KPIs, market trends, and investments to meet sales objectives and support our insight-driven approach.
• Collaborating with Regional Business Directors and Medical Managers to synchronize commercial and medical team efforts, sharing best practices and maintaining effective communication.
• Overseeing agency partners to ensure creative excellence within budget.
• Contributing to the creation of brand plans and mid-year reviews at headquarters level.
• Upholding the highest standards of quality and compliance according to ABPI, IPHA, HPRA, EFPIA standards, and company SOPs.

What We Expect of You

• Minimum 3 years of brand management experience in the pharmaceutical industry.
• Skilled in testing and optimising new marketing channels for improved engagement and results.
• Strong communication skills across cross-functional teams.
• Demonstrated ability in strategic planning, customer segmentation, product positioning, and executing multi-channel marketing campaigns.
• Confident in presenting ideas and reports effectively to various teams and company-wide.
• Adaptable to working in fast-paced, priority-shifting environments.
• Knowledgeable in using market insights and research to inform business strategies.
• Analytical abilities to evaluate marketing performance, focusing on ROI and providing actionable feedback.
• Proven project management expertise.
• Familiar with current regulatory standards (ABPI, IPHA, EFPIA, MHRA).