Lead Product Marketing Manager, PLG - London, United Kingdom - Cloudinary

Description

Cloudinary was founded in 2012 to solve a simple problem: making it an easy platform to manage images & videos. Over the years we evolved into a $120 million+ annual recurring revenue business serving 10,000 companies across industries – from the smallest Shopify stores to iconic brands like Nike and other worldwide companies. Cloudinary is now the foundational technology for all images and videos on the internet. Only we provide robust, flexible, and intelligent solutions for every business in the world to harness the power of visual media to tell its story. As a single source of truth for brands' image and video needs, we also provide a comprehensive array of APIs and integrations to transform every brand into a masterful visual storyteller. If images and video are the electricity powering the new digital world, Cloudinary is the power grid: enabling anyone to easily plug in and "light up" their business with high-impact visual media, without worrying about the science behind the electrical current.Cloudinary is looking for a Product Marketing Lead Manager to join our team. This individual will lead our PLG and SLG Product Marketing efforts for our generative AI-powered API developer product, Programmable Media, and is expected to have a strong technical background and bring innovative ideas and creative strategies to accelerate Cloudinary's growth in the industry. You, as the expert, will collaborate with cross functional teams to drive our products and company to the next level. Come join us here at Cloudinary.

Responsibilities:

Drive product marketing for Cloudinary's API product line, Programmable Media.

Position Programmable Media and its generative AI capabilities as a clearly differentiated image and video API vendor to customers, prospects, analysts

Bring deep API, developer and PLG subject expertise to the product marketing team to improve our PLG motion

Craft compelling product messaging and stories for key use cases, industries, personas and market segments

Work with the corporate marketing, demand gen, CSM, and growth teams to drive awareness, campaigns, opportunities, and upsell/cross-sell for Programmable Media modules and use cases with prospects and current customers across PLG and SLG motions

Improve PLG upsell motions through product experience and roadmap direction, customer engagement, value positioning and feature adoption

Drive pricing and packaging for Programmable Media self serve packages

Launch new innovations to market

Advise product roadmap in close partnership with product management and product strategy teams

Create value-based content and sales enablement in the form of presentations, web content, blogs, datasheets, brochures, customer case studies, demos, videos, and training materials

Represent Cloudinary at thought leadership, demand generation and company events as the image and video API SME

Analyze the market and key competitors to articulate differentiators

Work with the PR and AR teams to brief media and analysts

Drive win/loss program for Programmable Media to understand why we win or lose

About you:

8+ years of product marketing experience (can include product management experience)

6+ years experience with Product Led Growth (PLG) motion

5+ years experience with headless, API-only and/or API-first products

Must have experience with SaaS

Experience with developer and technical users/buyers

A great presenter and speaker internally and at external events

Self serve pricing strategy and experimentation experience

Experience with generative AI preferred

Programming experience preferred

Proven creativity and messaging skills

Highly analytical, data driven approach

Comfortable with both high-level strategy and hands-on work

Degree in Computer Science, marketing or communications

Cloudinary is proud to be an equal opportunity employer dedicated to pursuing a diverse workforce.