- Developing and implementing comprehensive marketing plans aligned with company objectives, target audience insights and market trends to drive business growth.
- Managing and enhancing the company's brand image through effective brand positioning, messaging and communication across various channels.
- Leading product launch and awareness initiatives, including market research, product positioning and promotional activity.
- Overseeing digital marketing campaigns across our LinkedIn and Instagram platforms, as well as retailer channels, to increase brand/product visibility and engagement.
- Conducting market research and analysis to identify opportunities for competitive differentiation.
- Working closely with cross-functional teams, including commercial, product development and design to ensure alignment and integration of marketing efforts in line with overall business objectives.
- Managing marketing budgets effectively and optimising spend to maximise return on investment and achieve our strategic goals.
- Monitoring and analysing key performance metrics for each campaign including sales data and campaign performance to evaluate the effectiveness of initiatives and identify areas for improvement.
Senior Marketing Executive - United Kingdom - Solent Group
Description
Department : Design/Marketing
Reporting to : Head of Marketing & Creative
Location : Christchurch, UK, Flexibility to work from home up to 3 days per week*
Purpose of the role
We are looking for a dynamic and experienced Senior Marketing Executive to join our growing team. The ideal candidate will be responsible for developing and executing strategic marketing initiatives to drive brand and product awareness, increase market penetration and ultimately boost sales across our portfolio of products.
Operating within the private-label FMCG industry, the role requires a diverse approach to developing and executing initiatives with an acute awareness of the variety of customers we deal with as well as their wide-ranging target audience.
As Senior Marketing Executive, you will be able to manage several projects simultaneously across our entire portfolio of product categories for national and international customers. You will also have an exceptional attention to detail, be able to think outside the box and be able to establish and maintain strong working relationships with internal colleagues, customers and suppliers.
This role offers an exciting opportunity to contribute to the growth and success of our company in a fast-faced and competitive industry.
Main Responsibilities