Emea Product Marketing Lead - London, United Kingdom - eFinancialCareers

eFinancialCareers

Verified Company

London, United Kingdom

1 week ago

Posted by:

Tom O´Connor

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Description

Key responsibilities include but not limited to:

Lead strategic product marketing communications, positioning, and programmes / initiatives specific capabilities (specific areas dependent on experience). Lead the development and implementation of product marketing programmes / initiatives and drive measurableresults, that support the broader business objectives, ensuring appropriate buy-in, awareness and understanding within the wider marketing team, as well as across the business, to enable successful delivery externally as well as in line with company risk appetiteand policies.
Proactively assess emerging and evolving relevant positioning and approaches to ensure the brand is on or ahead in terms of positioning and articulation of specific capabilities responsible for, and clearly supporting the commercial objectives of the business.
Key role in leadership, management and development of a high performing Product & Content Marketing team, directly responsible for Product Marketing Manager.
Consistently lead by example and in line with company values and policies with immediate team as well as broader marketing team, and stakeholders driving positive engagement throughout.
Collaborate with relevant distribution and investment leaders to understand overall business, product, and distribution strategy, aligning these with the broader marketing objectives, and effectively managing stakeholders on an ongoing basis.
Proactively collaborate with wider marketing team, to help deliver on the broader marketing strategy, key global initiatives, etc.
Constructively challenge the norm to deliver significant step changes in client experience and commercial results.
Serve as an expert and advocate for appropriate use of our brand and product messaging in accordance with broader product messaging and positioning, and brand and style guidelines.

Essential requirements:

Extensive investment management product and regulatory knowledge within specific capabilities as well as strong understanding of relevant key target segments able to gain immediate credibility and hit the ground running.
Unapologetically client focused, yet commercially driven with strong understanding of financial drivers / business requirements, and strong budget management skills.
Strong reputation as a sophisticated product marketing expert within specific areas, as demonstrated through past results.
Strong project management skills with a track record of delivery to time and within budget.
Strong people management skills.
Stays up to date on Marketing and industry trends.
Strong influencing, collaborating and stakeholder management skills.
Strong written and verbal skills.
Strong change management skills.