- by increasing enquiries / leads from our website and other digital and traditional marketing channels
- to work closely with our sales and product team, to deliver direct marketing to our existing clients through our customer lifecycle plan
- To oversee and champion the delivery of the customer lifecycle plan monthly.
- Deliver campaigns to re-engage with existing clients.
- To work with the wider team to ensure their data base is engaged with on a regular basis by segmenting data, tracking trends, and delivering targeted campaigns.
- To champion content on their website and other channels by co-creating and delivering a content plan to include improving existing pages as well as creating new pages/blogs/testimonials or similar material written in an engaging sale focused tone.
- To champion the creation of brochures and sales collateral to attract new clients and engage with the existing client list.
- To develop a strategy, gather and publish customer reviews on our website and by using platforms such as Google reviews, Feefo or similar.
- Oversee and deliver monthly reports on our enquiry and booking data.
- Organise and project manage any marketing events.
- Creating and delivering a target driven marketing plan
- Keen eye for design
- Brand Ambassador
- Excellent creative writing skills
- Excellent grammar skills
- Excellent commercial awareness
- Image selection, re-sizing and uploading
- Project management skills
Marketing Manager - Tunbridge Wells, United Kingdom - Tate Recruitment
Description
Job Description
On-Site position Monday - Friday
Location: Tunbridge Wells
Salary: £35,000 - £40,000
Excellent benefits package on offer including an on-site gym.
Our client is well established tailor-made Tour Operator and travel management company who are looking for an experienced Marketing Manager who can provide excellent marketing activity and results, working closely with the wider teams in our business.
Main Purpose of the Role:
➢ To plan & execute a rolling 12-month marketing plan, being accountable for the delivery of all activity within the plan. The main purpose of this plan is to generate new enquiries to our business from repeat and new clients.
The key objectives will be:
To increase brand awareness and new enquiries:
You will work alongside their product teams and in-house design team, website and development team, the wider business and 3rd parties to deliver on these strategies.
Key Accountabilities:
Marketing opportunities with existing clients
Websites key stake holder
Sales collateral
Customer reviews
Reporting and Analytics
Events
Minimum skills and experience required to be successful in application: