Digital Marketing Coordinator - Stoke-on-Trent, United Kingdom - IAE

IAE

Verified Company

Stoke-on-Trent, United Kingdom

2 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Founded in 1969, IAE are the UK's largest and leading manufacturer of livestock housing and handling equipment, equestrian stabling, industrial fencing and shelters.

The company remains to be owned by the same family who set it up in 1969, and now employs over 450 people, which we are committed to investing in.

IAE is based on a purpose built, 38-acre site which is situated on the edge of Stoke-on-Trent in Staffordshire.

The state-of-the-art production facility features an extensive range of automated processes, ranging from robotic welding technology to automated material handling and includes our own in-house galvanising facility.

Our ability to design, manufacture, assemble and distribute from this unique operation allows us to offer our customers a complete range of high quality, unrivalled products like no other.

The Role:

Key Responsibilities Include:

Working alongside the Marketing Manager to build and implement digital marketing campaigns across IAE's divisions
Maintaining and developing social media channels to grow and sustain brand awareness
Writing clear ecommerce copy to promote products
Daytoday management and running of the website to ensure content and products remain current
Coordinating with the Marketing Manager to plan and develop content for various digital platforms
Writing, reviewing, editing and updating content for the company website, blogs and marketing materials
Reporting back to the Marketing Manager on the success of campaigns as well as identifying new areas of digital marketing that should be explored to increase the value of the IAE brand to customers

Essential:

Experience within a digital marketing based role or a degree level qualification to help drive forward the marketing function
A selfstarter who is enthusiastic about their work and can work both individually and as a team
Excellent communication at all levels, with both internal and external stakeholders
Strong social media skills, including experience with Facebook, Instagram, Twitter, LinkedIn and TikTok
Have an understanding of keyword research and SEO analysis to drive web traffic
Identify customers needs and gaps in content which could be improved
An analytical approach to marketing performance

Desired:

Experience using Adobe Creative Suite tools including Photoshop, Lightroom, Illustrator, InDesign, PremierePro
Familiarity with web design and publishing
B2B marketing experience
Understanding of Google Analytics

The above position will be rewarded with a permanent contract, progressive rates of pay,
32 days paid holidays per year plus loyalty days (up to 34 days), auto enrolment into our pension scheme which includes
5% employer contributions and
employee life insurance.

Working 39 hours, Monday to Friday.

IAE is a professional company committed to long term growth, where real opportunities exist to contribute to a highly successful business and to progress your career.

Job Types:
Full-time, Permanent

Salary:
£24,000.00-£28,000.00 per year

Benefits: