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Dynamics CRM - United Kingdom - LE001 PGA European Tour
Description
Google Analytics, to be able to measure traffic and performance of the service;Apply locations GBR Wentworth Office time type Full time posted on Posted 3 Days Ago job requisition id JR-328 The European Tour group is one of the world's pre-eminent golf organisations.
This includes developing and implementing a comprehensive fan engagement roadmap & CRM strategy to optimise fan interactions, fostering a sense of community and engagement, and leveraging data-driven insights to personalise and improve the overall fan experience as well as delivering commercial value to the wider business.
The role aims to strengthen brand loyalty, increase fan satisfaction, and contribute to the overall success of the DP World Tour and Ryder Cup Europe by creating meaningful connections with its audience.
~ Location – Wentworth, Virginia water, Surrey (Hybrid)Manage and oversee the implementation of the fan experience and journey on and off-site in collaboration with key departments.
Identification and implementation of new and/or enhanced fan engagement touchpoints to deepen engagement and generate new revenues.Own the CRM strategy to enhance fan communications and deliver against target KPIs.
Drive data-driven insights to segment and target audiences effectively.
Develop and maintain a content strategy that resonates with diverse fan demographics.
Identify and implement new approaches and capabilities to enhance personalisation across existing and any new channels, working closely with internal Technology and Content teams to do so.
Oversee and identify opportunities to integrate sponsors and partner brands & activations into our fan engagement initiatives.Collaborate with multiple external agencies and suppliers that focus on creative design, translations, product development and real-time personalisation.
Proven experience in developing new fan centric products that deliver tangible business impact and / or commercial growth.
Experience in developing and implementing CRM strategies.
Familiarity with CRM tools, marketing automation, and data analytics.
Bachelor's degree in marketing or a related field; master's degree is a plus.
Proven experience in CRM and fan engagement roles, preferably in sports.
Whilst the role is advertised on a full-time basis, we would be happy to discuss possible flexible working options.
The European Tour group promote diversity, equality, and inclusion.