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    Marketing Executive - Portsmouth, Hampshire, United Kingdom - Informa Group

    Informa Group
    Informa Group Portsmouth, Hampshire, United Kingdom

    3 weeks ago

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    Description
    Marketing Executive - Design Image (Maternity Cover)

    Full-time Informa is a leading academic publishing, business intelligence, knowledge, and events business, creating unique content and connectivity for customers all over the world.

    Taylor & Francis is one of the world's largest publishers of high-quality, peer reviewed scholarly journals, books, e-books and reference works.

    We empower learners, thinkers and doers with trusted knowledge that advances research and enriches lives. Our purpose is to foster human progress through knowledge.

    We strongly believe that this requires us to encourage and examine different ideas and voices, so that any work that meets our exacting levels of quality deserves to be included in our publications.

    Because that's the only way to find the best obtainable version of the truth and, ultimately, foster human progress. At Taylor & Francis we care about our colleagues, promoting work-life balance, wellbeing, and flexible working. We are currently looking for a Marketing Executive - Design Image to join our fantastic team. This role supportsthe development of a key subject area within the business (including tactical implementation and delivery). The primary responsibility is to support revenue generation through the delivery of high quality, effective and brand aligned design.

    This includes maintaining a solid knowledge of new technologies, technical developments and the deployment of highly effective design content and collateral.

    Be a subject matter expert for digital content creation and deployment across T&F marketing.
    Ensure T&F has highly effective, and brand aligned content. Design creation activities including

    • Creation of and usage of design templates
    • Ensuring all design activities are within brand guidelines
    • Awareness of the appropriate, legal, safe and effective use of AI tool
    • Managing within agree design budgets
    ~ Collaborate with Regional teams, SOE team, Insight team, Workflow Managers and others to ensure content & copy are fully SEO optimised and drive best possible conversions
    ~ Collaborate with the web trading, Insight team and others, to support optimisation of customer journeys
    ~ Close adherence to briefing process (SLA and governance) for all work into the Digital Delivery, Merchandising and CRM groups.
    ~ Support the management of all workflows in line with ROI goals and brand guidelines.
    ~ A strong portfolio and/or website showing your work
    ~ Detailed and strong experience in content creation, content creation KPIs on common marketing platforms, content creation tools, techniques and technologies.
    ~ Advanced knowledge of page layout, proof marks/mark-ups, stylesheets and ability to follow design templates
    ~ Good knowledge of Litho Printing, Digital Printing, 4 colour process and Pantone Colours
    ~ Good knowledge of difference between web and print design
    ~ Very good Knowledge of Mac OS, InDesign, Photoshop and Acrobat
    ~ Good knowledge of Illustrator, Premiere Pro, Sketch and web design applications
    ~ Effectively manages all information related to projects and corresponding KPIs.
    ~ Maintains advanced knowledge of new marketing/industry trends What we offer in return:
    ~ An excellent work/life balance with a fantastic, flexible working culture.
    ~25 days annual leave per year
    ~3 additional discretionary days for Christmas each year
    ~Employee assistance programme – offering 24/7 well-being support
    ~ Bonus and commission (if applicable)
    ~ AXA private medical insurance
    ~ Share Match – Plan that matches every share purchased with two free shares.
    ~ Life assurance, plus optical and medical care.

    We strongly believe in the value of diversity of people and thought.

    We embrace all walks of life regardless of race, color, ancestry, national origin, religion or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, veteran status, citizenship, or any other protected characteristic under local law.

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