Digital Product Manager - East Grinstead, United Kingdom - Morgan McKinley

Morgan McKinley
Morgan McKinley
Verified Company
East Grinstead, United Kingdom

4 weeks ago

Tom O´Connor

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Tom O´Connor

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Description

Morgan McKinley is looking for an experienced Digital Product Manager to work for a fab company in East Grinstead, West Sussex.

The Digital Product Manager will be working on a 12 month fixed term contract basis.

The Digital Product Manager will be responsiblefor the ongoing development, optimisation, management and measurement of the digital platforms, ensuring these channels deliver a best in class user experience.


Salary:
£40K


Location:
Hybrid - 1-2 days office based


Hours:9-5 Monday to Friday


Duration: 12 month fixed term contract


Digital Product Manager duties:


  • Assisting with governing the digital platforms and implementing its digital strategy across all channels
  • Developing, managing and maintaining the digital road map and ensuring it aligns to the overarching business and marketing objectives to commercially benefit the business and enhance the user experience.
  • Work with the wider business to ensure the digital platforms perform as expected and deliver the best possible experience for customers
  • Responsible for the continual optimisation of the websites through A/B testing, heat mapping and user testing to ensure landing pages perform efficiently and effectively and are in line with digital best practice, brand and the overarching digital strategy.
  • Work collaboratively with agencies, inhouse developers and internal stakeholders
  • Managing a portfolio of external marketing agencies
  • Managing the digital budget to ensure it is maximised effectively and in accordance with the digital road map and marketing strategy to deliver ROI.
  • Responsible for managing the performance of digital platforms
  • Providing technical, creative frontend solutions to meet the needs of marketing initiatives to support business objectives.
  • Responsible for implementing tracking and reporting of marketing campaigns, based on attributes such as channel and audience segments, to provide visibility and to enable ongoing optimisation.
  • Communicating product improvements, insights and recommendations to all relevant internal and external stakeholders.
  • Provide project management and delivery of technical website and app enhancements from planning through to deployment, tracking workflow to ensure projects are delivered

Skills & Experience Required:


  • Proven Digital Product experience working in a similar role, excellent understanding of UX and online user behaviour and also experience delivering web/app projects.
  • Excellent understanding of Google Analytics.
  • Have used A/B testing and user behaviour measurement tools.
Morgan McKinley is acting as an Employment Agency and references to pay rates are indicative.
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