B2c Marketing Manager - London, United Kingdom - Searley Owen Ltd

Searley Owen Ltd

Verified Company

London, United Kingdom

2 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

B2C Marketing Manager

£35,000 - £42,000

London

Description
We are the premier business growth and destination agency for London. Our mission is to create economic growth that is resilient, sustainable, and inclusive.

We are a social enterprise, combining purpose with commercial rigour. We are funded by grants, partners and our portfolio of commercial ventures.

We support high-growth businesses to scale - both international businesses expanding into the UK and London-based businesses growing internationally. We develop London as a destination and attract visitors and events. We grow London's global reputation tosupport economic growth. We create partnerships and profit-making ventures that enable us to scale our impact.

Our key performance indicators are the economic growth (gross value added) and jobs that we create, the satisfaction of our clients and partners, and our commercial performance.

The Role
Deliver and help plan consumer marketing activity to promote London to international and domestic consumer audiences.

You will help develop and execute best-in-class, data-led marketing activity, working closely with stakeholders, global brands, commercialpartners, and government bodies to maximise our impact and inspire our audiences.

Key Tasks

Deliver and help plan innovative, bestinclass consumer marketing campaigns from inception through to final campaign evaluation
Use an audience led approach to builds global brand, inspire, engage and influences audiences
Work with the Head of Consumer Marketing to identify and manage marketing partner opportunities to maximise the effectiveness of marketing activities, identifying and winning VIK and income opportunities
Identify, build, and manage marketing partnerships including key external stakeholders, global brands, event organisers, private sector and commercial partners, government bodies and our wider network of partners.
Procure and manage creative and media agencies to ensure content and media plans are data led and audience first, delivering against the brief, KPIs and to budget
Work with internal teams including communications, owned channels, partnerships, major events, and inmarket teams to deliver highperforming owned and earned marketing strategies and content
Ensure cross team liaison and integration of consumer marketing activities with the wider organisation as appropriate
Manage budgets and resources efficiently and effectively
Deliver and help plan new consumer marketing opportunities

Experience

Experience of delivering B2C marketing campaigns and activity from inception to evaluation across paid, earned, and own channels
Experience of campaign planning including objective setting, audience segmentation, developing messaging frameworks, media planning briefs, optimisation, and evaluation
Experience of creating and managing relationships with external commercial partners, global brands, publishers, and agencies
Strong stakeholder relationships, working with stakeholders from a variety of public and private organisations
Experience working with internal delivery teams and external creative, media and research agencies
Evidence of customer first, data led approach to marketing planning and execution
Solutions led and effective working in fast changing environments
Experience in destination marketing, travel and tourism desired but not essential

**Consumer Marketing / Marketing Manager / B2C / Stakeholder / Marketing Campaigns / Earned Marketing / Paid Marketing / Owned Marketing