Head of Marketing - Manchester, United Kingdom - Bruntwood

Bruntwood

Verified Company

Manchester, United Kingdom

2 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

We're commercial property specialists operating across the UK. At Bruntwood, we're committed to offering more than just outstanding office, coworking, retail and lab spaces.

Everything we do is tied into our vision of building vibrant communities, whilst providing businesses with the support and expertise they need to grow.

Bruntwood SciTech is the UK's leading property provider to the science and technology sector and is creating a network of thriving innovation districts across the UK.

With 11 campuses across 7 cities, over 500 businesses of all sizes - from one person start ups through to international HQ's, call these places their home.

Over the next 10 years Bruntwood SciTech will support the creation of over 40,000 high value jobs for the UK economy, and will be continuing to expand both within its existing cities and new ones.

Job purpose:

The Head of Marketing will lead the Manchester City Centre region portfolio within the Bruntwood SciTech Marketing team.

It will be integral in driving the lead generation, brand awareness and commercial objectives within this region, marketing our assets across integrated campaigns.

This role reports into the Marketing Director but will need the ability to manage senior stakeholders across Commercial, Brand, Development and Product.

What you'll be doing:

Marketing

The Head of Marketing will work closely alongside senior stakeholders within the Bruntwood SciTech teams, namely the Head of Commercial for MCC and the Marketing Director to deliver integrated marketing plans to drive lead generation and customer acquisition.
Lead the budget setting and management of the marketing budget for your region
Deliver product and customer focused campaigns to grow and enhance the Bruntwood SciTech proposition within the market.
Manage external agencies, ensuring they deliver campaigns, preagreed KPIs and we receive efficient, high quality service.
Work closely with our internal content and communication teams to develop the appropriate narrative and messaging for your portfolio
Managing key dissatisfaction trends with our VOC Lead and working collaboratively on surfacing the data and recommending key improvement areas.
Review the performance of your team's integrated marketing campaigns, analysing their impact on commercial targets and make improvements for future campaigns.
Be data driven in your measurement of marketing performance and work closely with the digital marketing team to brief campaigns and understand their performance versus objectives.

Brand

Develop overarching brand propositions for buildings, wider development schemes and the MCC portfolio as a whole, in line with the agreed Bruntwood SciTech brand architecture.
Work closely with the Head of Brand & External Comms to evolve the brand positioning and identities across your portfolio.
Liaise with the Head of Brand & External Comms on the PR and Comms plans across your portfolio, working closely with our agencies to seed out news and updates at relevant, timely intervals.

Team Management

Work closely with the Senior Marketing Manager, Marketing Manager and Marketing Exec to create, develop and ensure the effective delivery of integrated marketing and communications campaigns (including digital) to support the achievement of sales and lettings plan targets.

What we're looking for:

Marketing experience at a senior level across all channels
Proven track of successfully delivered multichannel marketing campaigns in previous roles
Experience in property background or similar industry
Experience of managing a team and a passion for developing people
Strategic approach to delivering marketing strategies and plans
Commercially minded and data driven
Strong budgeting and forecasting skills
Creative and innovative in how we create campaigns
University qualification in Marketing or equivalent CIM

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We really believe that if you're brilliant to work with, you deserve brilliant things in return:_
25 days holiday plus you get your Birthday off work and if that's not enough you can also buy & sell holidays too.
24 hours a year volunteer time there are endless opportunities for you to get involved in supporting the causes that matter most to you.
Sabbatical of up to 12 months so you can take a career break after five years with us.
Free Healthcare cash plan for all colleagues, so you can claim back medical expenses like optical, dentist & physiotherapy. We also offer free private healthcare cover on an opt in basis too.
Life assurance cover for all colleagues.
Up to 8% matched pension scheme.
Discounts & cashback at leading retailers.
Enhanced maternity 26 weeks fully paid leave

There's more to discover on our website as well as all the pioneering developments and projects we have ongoing.

In addition to what to expect within the role and your benefits, it's good to know that you'll be working for a busine