Senior Digital Marketing Officer - Edinburgh, United Kingdom - DallasWylde

Description

Embark on a pivotal role that promises to harness your marketing prowess within the property sector. A leading housebuilder is in search of a seasoned National Marketing Manager to steer their brand's presence and strategy.

This 12-month maternity cover position offers a chance to leave a significant mark within a dynamic team, with the flexibility to be based in either Edinburgh or Buckinghamshire with hybrid office working available.

As the National Marketing Manager, your remit will include crafting and executing comprehensive marketing plans, driving brand awareness, and ensuring all marketing activities resonate with the target market.

Develop and implement strategic marketing initiatives and campaigns

• Lead a team to produce high-quality marketing materials
• Manage budgets and forecast marketing needs
• Liaise with senior stakeholders to report on campaign progress and ROI
• First point of contact for four of the eight regional businesses, including coordinating Quarterly Planning Meetings and supporting regional efficiency and effectiveness.
• Aiding the Digital Development Coordinator in ensuring all online content from the regional marketing teams is optimised and reflects the calibre of the brands
• Align to sales and marketing objectives as well as the wider business objectives related to brand messaging, audience engagement and lead generation

Proven experience in marketing, specifically within the property sector

• Adept at analysing data and translating insights into action
• Familiarity with digital marketing techniques and platforms
• Knowledge of a CMS system such as Wordpress will be beneficial but not mandatory.
• A strategic thinker with a creative edge

This role offers a competitive salary and the chance to work with a reputable brand. The successful candidate will enjoy the autonomy to shape the marketing direction of a national leader in housebuilding. Additionally, the role provides a professional environment that fosters growth and development.

Join a company that values your expertise and offers a platform to showcase your marketing acumen on a national scale