Head of Marketing - London, United Kingdom - PDG Jobs

Description

Job Description

PDG Media is a full-service digital marketing agency that works with coffee brands.

We're looking for a dynamic Head of Marketing with experience leading teams to deliver high-quality content for our omnichannel campaigns. This role will be based in our London office, working on a hybrid basis.

As our Head of Marketing, you will lead the agency to deliver results for our portfolio of clients. This includes several key areas: social media, newsletter, website design & development, SEO content, and more.

We are looking for someone with solid experience using platforms like Semrush/Ahrefs for SEO and Klaviyo for newsletters. Expertise across LinkedIn, Instagram, Facebook, and X will be key, and experience with design platforms such as Figma will be a plus. Solid operational skills and previous experience managing teams are both essential.

The right candidate will be an expert across all areas of digital marketing and an inspiring leader for our agency team. A high level of organisation, a solution-focused mindset, and the ability to leverage multiple creative projects at once will all be necessary to thrive in this role.

Responsibilities:

• Manage a team of social media managers, editors, designers, and developers across all PDG Media omnichannel campaigns
• Lead all weekly internal meetings with the PDG Media team
• Oversee quality control across all work, ensuring it meets clients' high standards
• Project manage cohesive quarterly campaigns across all platforms for clients
• Ensure all creative work is on-brand across all accounts
• Maximise lead generation for clients via targeted Klaviyo flows
• Develop the strategy for client email marketing campaigns using tools such as Apollo and Dripify
• Collaborate with our Digital Projects Manager & developers to build/update websites as needed
• Coordinate our SEO strategy, focusing on keywords which maximise sales
• Constantly research current digital marketing trends (social media, newsletter, SEO, UX/UI & more) to bring new opportunities to both internal and external accounts
• Deliver all work on-time and on-budget
• Manage our reporting & analytics, delivering actionable recommendations based on clients' sales goals

Essential:

• A minimum of 4 years' experience in a digital marketing role
• At least 2 years' experience leading and managing teams in a digital marketing or media capacity
• Bachelor's degree in a relevant field (e.g., Marketing, Communications).
• Exceptional organisational & leadership skills, with a track record of inspiring teams to execute and deliver high-quality work on-time
• Expertise across multiple areas of digital marketing, including SEO, social media, website design/development, EDM & email marketing
• Proficiency with Klaviyo
• Experience managing content across Instagram, LinkedIn, Facebook & X
• Experience using Semrush/Ahrefs or equivalent
• Experience working with web developers & designers
• Experience with Figma for website mockups
• Superb knowledge of best practices for community management
• Strong written and verbal communication skills

Desirable:

• At least 2 years' experience working in the coffee industry.
• Proficiency with G Suite applications (Google Docs, Sheets, etc.).
• Graphic design skills.
• Experience with Apollo or another email marketing tool.
• Experience with Dripify or another LinkedIn marketing tool.
• Experience working in an international team.

If you're passionate about digital marketing and coffee, and think this is the role for you, please send your CV to , as well as your notice period, location, and salary expectations in GBP.