Head of Marketing - London, United Kingdom - Hollywood IT Society

Description

From the moment you wake up in the morning until you go to bed at night consider the media you consume, the adverts you see, the apps you use, the websites you browse and almost all of the shopping you do online throughout the day.

Adobe's Education Marketing team exists to drive the long-term success of Adobe.

We lead Adobe's global marketing plans of brands including Adobe Express, Photoshop, Lightroom, Premiere Pro and Acrobat into the Education industry, helping ensure all students graduate with the skills vital for a successful career.

The Senior Marketing Manager will create innovative and impactful marketing programs for our largest education customers and prospects and support student engagement and usage of Adobe technology.

This role will lead the development, implementation, execution, and measurement of digital and physical marketing programs in collaboration with the Global Education Marketing team, the Education Sales team, and corporate Business Unit partners, helping to transform Adobe's position in education and establish us as a leader in driving the development of digital literacy skills in the next generation.

Collaborate with sales on account plans, marketing strategy, and customer programs for accounts with the highest propensity to convert.

Carefully plan and quickly implement high-touch account-based marketing plans with clear growth, leadership engagement, and pipeline creation objectives.
Surround existing and prospective high-value accounts with high-touch marketing to help shorten the sales cycle and increase the average deal size;
Build comprehensive demand generation campaigns that help fill the funnel with new contacts from propensity accounts to drive demand for Adobe Express across the Higher Education space;
Lead the development and execution of your plans including planning, logistics, event management, budget management, lead management and distribution, and follow-up strategies;
Work with Global Marketing to craft and deliver student-facing awareness campaigns that drive engagement and use of Adobe tools across institutions that provide access to their students;
Proven experience in B2B marketing with account-based or enterprise marketing knowledge and skills. An understanding of B2C and social media marketing is a plus.
Creative approach in clearing obstacles; Strong organisational skills, including the ability to confidently manage multiple projects simultaneously
Experience in multi-channel marketing – including leading executive-level events with outstanding attention to detail and broader digital demand generation programs that can scale
You enjoy partnering with extended virtual teams and balancing different short- and long-term priorities;
You have experience helping a sales team establish relationships at the highest levels of an end customer's organisation;
You are data-driven. You do not shy away from diving into your campaign analysis and are comfortable owning campaign delivery end-to-end.
You have experience marketing and/or selling into the Higher Education sector in the UK and EMEA
Experience with CRM (SFDC), marketing automation (Adobe Campaign, Marketo), and project management tools (JIRA, Workfront)
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