Event Marketing Manager - London, United Kingdom - ABL Recruitment

Description

Job Description

Role: Events Marketing Manager

Start: ASAP

Expected duration: 9 months (With a possibility of extending or converting to permanent)

Pay rate: £500 to £550 per day (PAYE – Inside IR35) + Holiday Pay

Location: Central London - Hybrid working – 3 days in the office and 2 days working from home

Job summary

Our client is a world leading technology business. They are looking to hire an experienced event marketing professional who thrives in a dynamic, fast-paced environment, and has a passion for diving deep into the full event lifecycle to drive strategy, execution, and post event analysis.

As an Event Marketing Manager, you will drive the strategy, execution, and measurement of owned and third party (3P) events, working with internal partners and vendors to produce world-class online and offline events; and dive deep into post campaign analysis to ensure all activities are delivering against predefined targets. This role will collaborate with stakeholders from across all business units to ensure the breadth and depth of the company's services and communities are reflected in events.

The Event Marketing Manager will be the primary owner for driving the success of these events, and also be responsible for communicating progress at various levels in the organisation. They will help to establish measurable best practices for growing the program towards achievement of goals, set up scalable processes, and develop methods for automation to improve overall efficiency.

The ideal candidate balanced creativity with analytics and has strong program management skills. They thrive in ambiguous environments and are energised by situations where they need to roll up their sleeves to get things done. They can influence senior stakeholders across the organisation while listening to problem statements and finding opportunities to engage and delight customers. They must have a strong track record in building scalable marketing/promotional programs across multiple channels and with various types of events (trade shows, owned conferences, and virtual events).

Key job responsibilities

• Own event strategy and management from inception to assessment.
• Develop and execute novel event approaches to drive customer engagement through events
• Develop and execute overall event strategies, including collaborating with US team to establish the 3P event playbook
• Own and develop a high bar of customer experience for all events in the organization
• Manage go to market event strategies, including key proposals and execution plans for each event
• Liaise with senior internal stakeholders to develop timely inputs, set-up processes across other functions of the organization to maintain a high bar on quality execution
• Compile, analyse, and present performance metrics and enlighten potential opportunities for program growth
• Establish guidelines and best practices across teams, leading and contributing to event calendar, stakeholder communications, standard operating procedures (SOP), vendor lists, and documentation of mechanisms.
• Source services from vendors through RFPs and analysis to scale support.
• Contribute to strategy docs as they relate to events

BASIC QUALIFICATIONS

• 5+ years' experience in event marketing (including execution)
• 5+ years of experience producing and scaling medium to large events and trade shows
• Strong oral and written communication skills
• Experience analysing and interpreting data to make business recommendations.
• manage multiple priorities and create a sense of urgency in a fast-paced, dynamic environment.
• Exhibits ability to stay calm under pressure; resilient to set-backs
• Pivots easily from generating big, creative ideas to executing and driving process improvement
• Ability to thrive in an ambiguous environment and make decisions autonomously.
• Demonstrated high attention to detail and proven ability to manage multiple, competing priorities simultaneously.
• Experience managing complex and highly visible projects with success.
• Experience with MS Word, Power Point, SharePoint, as well as proficiency with MS Excel

PREFERRED QUALIFICATIONS

• Experience managing B2B events in finance, technology, or procurement
• Ability to travel domestically & internationally and work across time zones
• Events industry-related certifications (CMP, CMM, CTSM, etc)
• Experience working with AEM, BI tools, Salesforce, Marketo, Pardot, or similar digital marketing tool