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    Content Marketing Executive - Sefton, Merseyside, United Kingdom - POST recruitment

    POST recruitment
    POST recruitment Sefton, Merseyside, United Kingdom

    3 days ago

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    Description

    POST Recruitment are recruiting for an experienced Marketing Executive to join our client, an award-winning software business based in Southport.

    Working hands-on as part of the marketing team, you will be directly responsible for the planning, technical implementation, and analysis of my client's digital marketing initiatives across the UK and AU.

    SEO Content and Website Management - maintain my client's online presence and associated data across multiple platforms.

    Manage offsite and onsite optimisation projects to ensure all online content and user journeys are optimised and up to date.

    Digital Marketing - create, curate, and manage engaging and relevant content across various digital platforms to attract and retain a targeted audience.

    Manage, monitor, and report on organic and paid digital campaigns including but not limited to social media, PPC and Display.

    Use data and insights to develop our online campaigns and marketing activity to improve the design, UX, traffic, and content performance of our online channels.

    Collaboration - collaborate with cross-functional teams, including design, sales, and product to ensure consistent messaging and brand representation.

    Identify opportunities for partnerships, collaborations and influencer marketing to further enhance brand visibility including working with external agencies or vendors when necessary.

    Content Amplification - contribute to the planning, execution, and amplification of monthly webinars, videos, and audio content, including the promotion of our content across digital platforms.

    The development and oversight of dynamic animation content, encompassing all stages from concept design to final production and implementation in various digital marketing campaigns.

    CRM Marketing - support the wider business to segment, target and engage with multiple audiences, tailoring content to maximise engagement and conversions using Zoho.

    Use advanced metrics to measure the success of a marketing campaign.
    Reporting and Insights - update and optimise weekly and monthly marketing reports on traffic, engagement, and performance.

    Analyse, display, and share data to deliver insights into our marketing activity and the wider business to help us understand what's working and what we could do better.

    Ideally, you will have demonstrable experience in digital media and marketing and be familiar with a marketing automation or CRM platform such as Zoho and have experience in working independently with GoogleAnalytics.

    Digital marketing experience with evidence of progression in responsibility.
    Proficient in Zoho (or similar) and GoogleAnalytics as well as content management systems such as Webflow (or similar).
    Video editing experience desirable but not essential.
    Highly organised team player with strong time and project management skills.
    Our client has a positive and high-performance culture, and their team is what sets them apart. They are looking for people who fire on all cylinders and face challenges head-on.

    Terrific benefits - fresh fruit, coffee, tea & breakfast is supplied daily.
    Hybrid working
    Bonus structure
    A fantastic culture - open communication, great work/life balance, a high performance, and friendly work environment.
    Rewards & recognition - probation celebrations, all-staff birthday and service anniversary celebrations and referral schemes.
    Employee Share Scheme
    Pension Plan
    If you are interested in this role, please apply ASAP. The services advertised by Post Recruitment Ltd are those of an Employment Agency, visit our website for more detail
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