Marketing & Engagement Officer - Irvine, United Kingdom - 21 Health and Social Care Ltd

21 Health and Social Care Ltd

Verified Company

Irvine, United Kingdom

2 weeks ago

Posted by:

Tom O´Connor

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Description

North Ayrshire Carers Gateway Marketing & Engagement Officer - £22,000 per annum - Unity

Full time working 35 hours per week including some evening and weekend work - position available on permanent basis - based in Irvine.

21 HSC are currently looking to recruit a Marketing & Engagement Officer for a charitable organisation based in Irvine, North Ayrshire.

The charity provides a variety of support to people who are vulnerable, disadvantaged or a risk of exclusion across the West of Scotland.

The Marketing & Engagement Officer ensures that the North Ayrshire Carers Gateway service is highly visible amongst unpaid carers and service providers alike.

They also harness digital technologies to increase the accessibility and reach of the service.

Their targeted campaigns break down barriers and stigma amongst hard-to-reach carers while broader campaigns increase the depth of understanding of the issues faced by unpaid carers across the wider public.

Key Roles and Responsibilities:

Responsible for increasing visibility and awareness of the Carers Gateway service.
Responsible for developing and delivering multichannel marketing campaigns targeting different carer groups including, but not limited to, older carers, young carers, young adult carers and hardtoreach carers.
Responsible for increasing public awareness and understanding of unpaid carers in North Ayrshire.
Responsible for developing a suite of marketing materials tailored to the needs of Gateway staff and each locality/service.
Responsible for the oversight of the Gateway digital platform, working with Gateway's digital partner to ensure service levels are maintained and to drive ongoing development of the platform to increase the online support available to carers.
Responsible for overseeing the Carers Gateway social media channels, ensuring there is a regular and varied content plan.
Responsible for responding to the marketing and communication needs of the Gateway's front line staff, proposing innovative and costeffective marketing strategies as required.

Essential/Desirable Skills and Attributes

HND qualification or above in marketing or related field, or equivalent work experience in a marketing role for 2+ years is essential.
Experience of developing multichannel marketing campaigns is essential.
Experience of planning and managing content across a variety of social media channels for an organisation is essential.
Experience of managing multiple projects simultaneously.
Driving licence is desirable.

To Apply
21 HSC Limited is an equal opportunities employer.

Job Types:
Permanent, Full-time

Benefits: