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    Senior Marketing Analyst - Bolton, United Kingdom - Forward Role

    Forward Role
    Forward Role Bolton, United Kingdom

    1 month ago

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    Full time Marketing / Advertising / Public Relations
    Description

    Marketing Analyst

    Bolton

    £40,000 - £45,000

    • Are you a Marketing Analytics expert?
    • Do you enjoy delving into online customer behaviors?
    • Have you been seeking a fresh challenge in a highly collaborative environment?

    As a Marketing Analyst, you will work with a skilled team of analysts within the commercial function. Your role involves collaborating with channel managers, analyzing performance, and providing insights to enhance all channels.

    While contributing to marketing strategy, developing econometric models, enhancing reporting, and aiding in the GA4 transition, you'll have abundant opportunities to broaden your analytics expertise.

    • Supporting channel managers with campaign analysis, assessing key metrics of paid acquisition campaigns, and suggesting optimizations
    • Spotting areas for efficiency improvement, like crafting automated reports
    • Leading planning and forecasting for marketing budgets and performance targets, advising on budget allocation and campaign prioritization
    • Engaging with various teams, offering ad hoc analysis and insights

    Skills & experience:

    • Prior experience in a Marketing Analytics role
    • Solid grasp of performance marketing
    • Business-focused mindset, considering broader company objectives
    • Proficiency in GA4, SQL and/or Big Query is a must
    • Experience with visualization tools such as Power BI
    • Enjoy collaborating across functions
    • Skilled at presenting insights and recommendations to stakeholders

    This presents an excellent chance to work with a prominent brand in a supportive and collaborative setting.

    The position is based in the office full-time.

    Please connect with Sophie at Forward Role for further information.

    Forward Role operates as an employment agency.

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