Senior Insight Executive - Nottingham, United Kingdom - SMG

SMG

Verified Company

Nottingham, United Kingdom

3 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Job Title:
Senior Insight Executive

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Level & Responsibility:_Senior Executive level. This role may be known as a Senior Insight Analyst_

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Salary Band:_£38k+_

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Location & Hybrid Working:Nottingham, hybrid (2 days in the office a week)

The role
This role involves leveraging data from diverse sources to deeply understand campaign performance. You'll be building audience control groups, identifying new metrics, trialling measurement approaches, and delivering innovative analytical solutions. Additionally, the role entails evaluating off-site media, statistical approaches, data visualisation, and automation through data engineering techniques. You'll be collaborating with various teams, including the Boots data science team. Key stakeholders include SMG teams, the Boots data science team, and other internal stakeholders.

Why SMG?

We are dedicated to supporting our employees to be the best version of themselves both inside and outside of work.

We have an extraordinary culture built by exceptional people and it's because of this that we've been recognised by Best Companies within the top 5 best Marketing & Media agencies to work for, with a World Class and Outstanding accreditation across the past 2 years.

We are also dedicated to continuously reviewing and improving our benefits package to offer the best that we can for our people.

We have a whole page dedicated to our benefits here, but here's some of our favourites...

Generous discretionary bonus scheme

‍ £1,800 yearly wellbeing fund (on top of your salary) towards your personal wellbeing and passions

4 additional Wellbeing Days - one to be taken each quarter, dedicated to focusing on your wellbeing

£500 yearly "Uni Fund" towards learning and development

Free headspace subscription

4pm Friday finishes all year round

Two fully paid conferences a year at Summer & Winter, as well as a dedicated team that put on activities and celebrations throughout the year

Why you?
In line with our company values, within your role you'll want to stay honest, stay hungry, stay foolish, and most importantly, have fun More specifically, you'll have / be:

_ SQL_

- _Python_
- _Strong relationship-building and communication skills_
- _Non-technical stakeholder management_

P.s. we try really hard to make sure that we list only essential criteria here, BUT if you think you can do an amazing job, yet don't have every single thing on this list, we'd still love to hear from you._

What you'll be doing
We pride ourselves on creating challenging and exciting opportunities, meaning that no two days are the same.

However, here's an idea of what your responsibilities will look like:

Leverage data from various sources to create an indepth understanding of campaign performance
Building audience control versus exposed groups, using Machine Learning methodologies, evaluating the impact of onsite and offsite media campaigns
Identifying and implementing new metrics that enable a deeper, more longterm understanding of campaign performance (e.g. CLV, CAC)
Trialing new approaches to measuring campaigns that deliver insight across how various channels such as offsite (e.g., social) onsite (e.g., Criteo banner) and instore (e.g., digital 6 sheet) work together to drive uplift for the brand
Delivering innovative analytical approaches that provide bestinclass service to our clients
Working with the team on methodologies for evaluating offsite media (e.g., Meta) using 1st party data
Working on all the data that feeds into our proprietary tool, Plan-Apps (working with various teams to ensure this data provides actionable insight) Presenting and visualising data for audiences of all levels of data literacy

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The process

We will invite you to a
first interview which we try to keep relatively informal, so it gives you the opportunity to share your authentic self. The hiring team will be looking to understand more about your experience and why you're interested in working with us.
There will be a
second interview which will last a little longer, and involve some form of task to showcase your ability to do the role.
We then invite you to a
meet & greet which is an opportunity for you to meet the team you'll be joining and ask them questions about the role and wider business.

Helping you shine

SMG are proud to be an equal opportunities employer
Our full data retention policy can be found here. Got questions? Take a look at our FAQ's here.