Digital Marketing Manager - Manchester, United Kingdom - Move Dance

Description

Job Description

About us

Move Dance is a growing, data-focused, online retailer with ambitious plans and we are looking for a Digital Marketing Manager.

Our work environment includes:

• Modern office setting
• Work-from-home days
• A great team
• Company perks

This would suit someone who

• Has at least 3 years search marketing experience
• Is looking for full time work in a successful ecommerce business
• Is able to commute to our location just off the M56

We can offer you:

• A full time salary of between £35,000 - £40,000
• Hybrid working
• Generous holidays
• A unique opportunity to work within an ambitious small/medium business

Whatyou'll be responsible for:

You will be responsible for driving our sizable paid search accounts, producing weekly/monthly trading reports and leading SEO strategies within the business. Using your advanced knowledge and hands on experience of Google Ads, Bing, Google Search Console and Google Analytics, you will proactively manage campaigns and projects to drive top line sales growth and to maximise profit.

• Develop and implement paid search strategies across our International PPC accounts to drive strong profitable sales growth
• Use data insights to optimise digital marketing and ecommerce performance, using tools such as Google Analytics, Google Ads, Klaviyo and Netsuite
• Lead marketing data projects within the business and product ad hoc marketing reports where appropriate
• Assess customer touchpoints and create high quality landing pages for campaigns to increase conversion rates
• Manage our PPC agency to drive performance of our search campaigns - conduct weekly calls, monthly KPI reviews and ongoing communication of business objectives
• Increase visibility in search engines by leading SEO projects: work with our SEO agency to implement recommendations, collaborating with our ecommerce, content and web development teams
• Produce weekly trading reports and monthly KPI's, utilising Looker Studio dashboards and summarising performance to the stakeholders within the business
• Build relationships with our Google account management team, ensuring industry knowledge, recommendations and updates are shared across the business
• Proactively identify and maximise short term tactical digital marketing opportunities to push sales, whilst building longer term strategic plans
• Seek new digital marketing channels to grow sales and increase the brand value of Move Dance
• Work alongside the Campaign Marketing Manager to deliver joined up marketing campaigns and support with the analysis of Email Marketing campaign performance

What you will need to succeed:

• Excellent analytical skills with the ability to interpret data and make data-driven decisions
• Confident ability to produce and present data insight to key stakeholders
• Strategic thinker
• Excellent English and presenting skills
• Excellent project management skills
• Strong attention to detail to manage multiple accounts simultaneously
• Good time management skills and the ability to prioritise workload
• The ability to build strong working relationships across a business
• Advanced skills using Microsoft Office/Google suite

Move Dance is Europe's largest e-tailer of dance and gym apparel, delivering to dancers, gymnasts, and teachers what they need to follow their passion. Serving over 100 countries worldwide, "to move" is in our blood. Our brand and our team are built on values of dynamism, passion, empowerment and performance, altogether which provide an exceptional online experience with products and services that are best in class.