Strategic Marketing Manager - London, United Kingdom - eFinancialCareers

eFinancialCareers

Verified Company

London, United Kingdom

1 week ago

Posted by:

Tom O´Connor

beBee Recruiter

Act as a trusted advisor and build strong relationships with key stakeholders including investment manager principals, and the sales and legal teams.

Providing guidance and support across all marketing activity.

Have an entrepreneurial and innovative approach to drive and assist with the growth of the European business.
Manage the creation and maintenance of affiliate marketing materials as needed, including product flyers, presentations, website and social media content, campaign and event materials and webinars.
Develop endtoend marketing projects including campaigns, creating and maintaining brand identity, events and other initiatives which support the business sales targets through various distribution channels.
Generate comprehensive and effective briefs for external suppliers and manage relationships with agencies.
Build a strong relationship with the PR agency and work with them to align marketing and PR strategies for the investment managers.
Ensure strict compliance procedures are applied during the development of all communications, manage marketing signoff procedures, and keep uptodate audit files
Ensure consistency of messaging and branding for the individual investment managers
Analyse and evaluate all marketing activities to measure effectiveness and ROI.

Experience & qualifications required

5+ years' strategic marketing experience in investment management
Relevant tertiary qualifications
A sound understanding of institutional and wholesale financial markets
Experience managing investmentrelated marketing material
Demonstrated ability in building mutually beneficial relationships and the ability to manage relationships at an executive level
Autonomy to manage and prioritise multiple projects simultaneously
Use (or learn) the following:
Microsoft packages (Word, Excel, PowerPoint) (Intermediate)
Adobe Acrobat
Salesforce (CMS)
Marketing cloud
WordPress
Google Analytics