Social Media Producer - London, United Kingdom - Bauer Media Group

Bauer Media Group

Verified Company

London, United Kingdom

1 week ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Date:3 Jul 2023
Location:

London, GB, NW1 2PL
Req ID:941- We are looking for a Social Media Producer to join our Podcasts team in London.- We see podcasts as digital media brands and we need to be creative and innovative to get people's attention.

People now discover podcasts in all sorts of ways at all sorts of times. Our ultimate ambition is to drive brand awareness, build a community and have a measurable impact on listens.

This role reflects that, as we are looking for someone who not only understands great audio but also gets the crucial role social media plays in the content journey.- Hands up if this is you - You have an entrepreneurial spirit, positive mind, curious attitude and want to push boundaries in podcasting.

Wired into pop culture
Sharp eye for social trends and personalities, emerging memes and cultural conversations genuine passion for celebrity, popular culture and working in media.
You are passionate and knowledgeable about social media, understanding how to utilise platforms separately to reach our target audiences on Facebook, Instagram, Twitter, TikTok and YouTube.
You love listening to podcasts but consider digital/social as equal importance for driving podcast growth, fame and audience. Identify target audiences for podcasts and schedule posts to maximize social media exposure.
You have a keen eye for trends, fresh ideas, and an ability to shape and develop brands with their own distinct tone of voice.
You are always thinking about strategies to reach audiences across multiple platforms
You will be a selfstarter and always coming up with new ideas and ways to execute them. You will also be a team player (we are a lowego team who want the best for each other and the business)
You will show initiative in bringing ideas to fruition proactive, committed and able to work calmly under pressure
A confident social media professional who understands the landscape, and is able to bring in fresh content ideas
Experience planning, creating and editing content for different social media platforms, and catering to their differing algorithms.
Able to write in a brand's tone of voice, and understands how to portray a brand identity on social. Copy writing skills for captions [social] and episode descriptions [pod platform]. Deep knowledge of hashtag and engagement strategy.
Strong communication skills both in person and virtually and good time management skills, with the ability to forward plan
Healthy obsession with analytics and a demonstrated understanding of how to create content that will cut through, growing and engaging audiences on each.
You will be confident in liaising with a range of different stakeholders marketing, PR, commercial, legal and agents.

Our team

Our mission is to supercharge podcasts into multimedia brands of the future. The podcast unit sits at the heart of Bauer Media UK with access to some of the most talented people and influential brands across audio, video and publishing. Collaboration, curiosity, culture and positivity are a key part of our day to day. If you join us, you'll be at the forefront of driving a dynamic new area of the business, working with great people and having fun with the opportunity to make your mark quickly.
Key Responsibilities
Design and deliver creative and engaging social media strategies for a range of podcasts in Bauer's portfolio.
Working with the video team to identify the best clips and edits to grow the podcast voice on social and tap into viral trends and conversation.
Ability to lead and direct filming, creation, editing and uploading of social posts where needed e.g Tik Tok trends [filming talent on set].
Working with the social and digital teams of Bauer's brands to ensure they are sharing podcast socials and have the right content for their audience.
Working with talent and guests to ensure they have social clips and posts to share on their own platforms.
Managing social calendar for all podcasts scaling posting cadence, and remaining consistent to drive results.
Maximising engagement and growth, constantly evaluating performance, benchmarking against competitor content, and pivoting strategy in response to these data indicators.
Liaising with producers about new podcast content and reflecting it on social
Community engagement across our social platforms, interacting with our followers and answering questions.
Liaising with the commercial and marketing teams on new podcast launches
Occasionally working out of hours live posting on podcast social media platforms and creating content on the go content if required.

Skills and experience

Confident social media professional, with experience in video and digital content curation and posting on brand accounts.
Understanding and skilled in digital best practice for Tik Tok and IG, creating exciting graphics, compelling edits, thumbnails that pop and content that drives downloads