Marketing Communications Coordinator - London, United Kingdom - French German Recruitment Ltd

    French German Recruitment Ltd
    French German Recruitment Ltd London, United Kingdom

    2 weeks ago

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    Description
    The Marketing Specialist develops and executes marketing communication programs to support strategic initiatives and drive segment specific revenue growth.

    The marketing specialist would also be responsible for developing campaigns using a segment and targeted approach to deliver a high level of engagement.

    Utilizes knowledge of the food safety market to conceptualize and develop marketing campaigns that connect with potential customers at each point throughout the buyer journey, as well as leads nurture processes to drive accelerated sales.

    Build, execute and optimize digital marketing campaigns by leveraging CRM data, marketing automation tools, paid search/social platforms, organic traffic sources and other channels.

    Write copy for website, landing pages, emails, paid ads, etc.

    Monitor progress and measure results of all key marketing campaigns through regular pipeline inspection & deal tracking using a regional marketing dashboard that tracks effectiveness & impact of marketing spend on pipeline, using defined tools and resources.


    Event coordination:
    be responsible of organizing key Tradeshows in EMEA
    Bachelor's Degree in Science, Marketing, Advertising or a related field, or equivalent education and work experience, required.
    Minimum of 5 years of experience of B2B marketing required.
    Experience and knowledge of food safety with a regional focus on EMEA Region

    Working knowledge of digital marketing, SEO, social media CRM systems, exhibition management, marketing automation tools and a range of other platforms to develop, launch and measure campaigns.

    Experience working in a regional role across EMEA and can demonstrate campaign success with channel partners driving omnichannel campaigns.
    Strong client focus, relationship building skills and stakeholder management internally and externally.
    CMS (WordPress, Joomla, Drupal, etc.) Display and social media networks
    CRM system (Microsoft Dynamics, Salesforce, etc.)
    Content distribution networks (Vimeo, YouTube, etc.)
    Fluent English plus Italian, German or Spanish