Content Creator - Basingstoke, United Kingdom - Tomato Energy

Description

Job Description

Social Media Content Creator

Hours: Full Time

Location: Hybrid - Basingstoke

Salary: £30,000-£35,000

Tomato Energy is seeking a Social Media Content Creator to significantly grow our footprint in all social media platforms and make engaging content that captures the attention of potential customers.

Who are we?

Tomato Energy is a smart and sustainable energy provider, helping people to only pay for the energy they use. We believe in empowering our customers to take control of their energy usage and reduce their environmental impact through embracing renewable energy solutions. We take pride in delivering exceptional customer service and developing strong relationships with local communities to drive a greener future.

Who are we looking for?

We're looking for a Social Media Content Creator who possesses unlimited creativity and is driven to create top-notch digital assets and content for Tomato Energy. This is a unique opportunity to develop and enhance our brand identity across social & video.

Reporting into the Head of Digital Marketing, our Social Media Content Creator will be responsible for:

Social media management

• Work with the Head of Digital Marketing, Senior Marketing Manager, and other key stakeholders to develop and execute the social strategy and grow our social channels.
• Engage with key stakeholders on a national and local level online to promote the Tomato Energy offering.
• Create and maintain the organic social calendar. Schedule and post your own content and content from other people in the marketing team (local community managers) / PR agency.
• Manage Instagram, TikTok, Facebook, LinkedIn channels (organic), engage with our online community.
• Identify new online opportunities for Tomato Energy
• Monitor and respond to customer reviews, feedback, comments on social media posts and Trustpilot.
• Report on content performance and presenting social insights/best practices to various stakeholders whilst highlighting key industry insight and platform advancements.

Content Creation

• Create compelling content for our social media including blogs, articles, posts, and video.
• Support the wider marketing team by providing design / content tips for offline assets such as flyers and direct mail.
• Occasionally attend off-site events to capture video footage and produce short social media clips and assets.
• Work with wider campaign team to implement social media activities aligned to campaigns and offline media activity e.g. event activations.
• Create and implement scalable systems and social media templates to support the wider marketing team.
• Support the Head of Digital Marketing and Digital Marketing Manager by developing ad creative for paid social and display that captures consumer attention and drive conversion. And if you're interested, we would love to upskill you in activating the ad campaigns.

UGC and Influencers

• Source and engage content creators to develop UGC for paid social. Ensuring scripts are in-line with Tomato Energy's brand values.

We are looking for someone with skills, attitudes, and experience of the following:

• A fierce imagination and hunger for creativity
• You live and breathe social media & are always on the lookout for the next trend & social platform to join.
• You've got extensive experience with organic with a proven track record of delivering follower growth and brand advocacy whether that's your own personal profile or a company profile.
• You know how to develop creative for paid social that'll convert user to leads and sales.
• Experience in creating assets for different platform purposes. You know the type of content that works in TikTok vs Instagram vs paid social on Meta. And you know how to operate social editing tools like CapCut.
• Be comfortable in front of the camera and have the expertise to train people on how to produce engaging talking heads content themselves. We believe social media content is far more engaging with a real person in front of the camera.
• Experienced in engaging with content creators to develop content for paid social use.
• Be a pleasure to work with. In this role you'll be collaborating with many different stakeholders from people within the marketing team, influencers, and the founders themselves.

We are a fast-growing company with a dynamic and diverse team, and we are looking for talented individuals who are passionate about sustainable energy to join our team. If you are driven, innovative, and dedicated to making a positive impact on the environment, we encourage you to apply.