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Global Head of Marketing Growth · Manchester · Hybrid Remote - Remarkable Group
3 weeks ago
Description
We plan the future so you are ready for the customer of tomorrowThe Remarkable Group is an international powerhouse of integrated digital specialist consultancies that offer our clients true partnership and integration at a global scale.
Hit Apply below to send your application for consideration Ensure that your CV is up to date, and that you have read the job specs first.
We are passionate and expert in digital experience and we put our customers' customer first in order to drive value from class-leading connected experiences and relationships.
So all of our brands operate with a social conscience, striving to leave the world in a better place than we found it.
SummaryThis is an exciting opportunity to lead the marketing team responsible for the growth of a network of global digital agencies.
You will lead strategic and operational decisions within the Digital Marketing team whilst closely managing existing projects and campaigns to ensure successful delivery and demonstrable results.
Purpose of RoleThe Global Head of Marketing role sits in the Sales and Marketing team and reports to the Chief Revenue Officer (CRO).
The key aims are:
Ensure all marketing conducted by the company achieves goals for lead generation, audience growth and engagementSet the group Marketing Strategy and ensure it's deliveryEnsure the team performs through: CoachingTrainingManagement Report to CROOwnership of brand guidelines and compliance of styling / ToVCommunications with staff each month to update them about company activitiesKey AimsTo ensure that group brands are known among our target audiences globally and a new provider in emerging marketsDevise, manage, and execute effective, innovative, and creative marketing campaigns for the promotion of Remarkable Group agency brands, it's teams, products, and services to drive 'marketing qualified leads'Devise and implement a strategic, consistent brand approach across all appropriate channels (e.g.
web, email, social media, PR, events, shows, and speaking opportunities)Create and oversee the delivery of the agency' content and events plan calendar in order to best position agency brands with their clients and prospective audience.
Oversee all email marketing campaigns for the agency via HubspotSet and manage marketing budgets, take responsibility for implementation and manage marketing expenditures.
Build and nurture relationships with key strategic partners and suppliers for joint opportunities.Report on marketing activities, effectiveness, and ROI deliveredUnderstand target audiences and existing client's needsTo work with the New Business team and Client Office to identify key opportunities (SWOT), sectors, and propositionsEnsure all work conducted by the marketing team meets the requirements for quality, achieve their goals and are delivered on time and to budgetManage attendance at industry networking events and trade exhibitionsCoordinate the thought leadership activities completed by the team, such as the production of sector specific reports and related campaigns.
Oversee incoming sales enquiries via comms assets, respond accordingly and pass to the New Biz team for follow up.Manage and coordinate award entriesBrief and manage third-party (freelance) development and design projects.
Key AccountabilitiesLeadership, Management and Accountability for the Marketing & Communications outputSet and Achieve Marketing Plans for each brand within the organisationCreation of content strategy and assets (e.g.
Editorial and PR)Product Owner for core communications channels (eg.
agency website and social)Brand Implementation & CommunicationsEnsure Marketing ROI through impact on awareness and salesManage Marketing People, Process and Tools (inc.
partners/suppliers and budget).KPIs4 sector campaigns per yearIncrease YoY Website Users by 50% per monthDeliver 4 new pieces of website content per brand site per monthReport weekly, monthly and quarterly on marketing performanceAchieve the CIM Diploma in Professional MarketingAchieve and maintain the following certificationsGoogle Analytics for beginnersAdvanced Google AnalyticsHubspot Marketing Software CertificateHubspot Content Marketing CertificateHubspot Social Media Marketing CertificateHubspot Inbound Marketing CertificateHubspot Digital Marketing CertificateExperienceAn accomplished Marketing Manager with three years experience managing marketing teamsExceptional digital marketing experience including Search Engine Optimisation (SEO), Paid Media (PPC), Content Marketing and Email MarketingExperience of arranging events and coordinating a presence at exhibitions and trade showsExperience using industry tools such as HubSpot, WordPress, MOZ, Ahrefs, Google Analytics and the suite of Microsoft Office tools.
We've been offering flexible working before it was fashionable and our philosophy hasn't changed.
Personal & Professional Development For us to be remarkable, we need you to be remarkable and that means continuous learning and development.
We offer access to LinkedIn Learning 24/7, professional qualifications and we'll be pushing you to be your best self with soft skills development in presenting, networking and profile building.
Work, Rest & Play With competitive holiday packages, your birthday off and days to look after yourself and your loved ones, we understand that to be remarkable you also need to be able to switch off and take care of yourself and those around you.
Our team are the backbone of the Remarkable Group digital consultancies and so everyday brings new challenges and new opportunities.
You might be supporting a pitch in US, on-boarding a new recruit in the UAE or mentoring a future digital superstar.
Whatever it is, it will be fun, rewarding and at the cutting edge of digital experience.#J-18808-Ljbffr
Remote working/work at home options are available for this role.
