Category Executive - London, United Kingdom - British American Tobacco

British American Tobacco

Verified Company

London, United Kingdom

3 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

BAT is evolving at pace - truly like no other organisation.

To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey

BAT UK
IS LOOKING FOR A
CATEGORY EXECUTIVE - ALL CHANNELS

FUNCTION:
Marketing

SALARY RANGE:
excellent benefits + market leading bonus

LOCATION:
UK, Chiswick - (hybrid working)

ROLE POSITIONING AND OBJECTIVES
This role is part of
Marketing - Trade Marketing & Customer Management.

PURPOSE STATEMENT:

Support the Category Manager through the successful deployment of best practise category management and development based on the development of robust and actionable insights

To support the Head of Business Development to deliver key account budgets through the provision of insight driven category strategies and tactics aligned to shopper/consumer behavior and key customer strategies.

Work with key brand and sector representatives to support the execution of brand plans to ensure growth strategies are implementable at the point of purchase

What is the direct impact of this role on the team or organization?

Budget:
Portfolio Specific

Accounts:

GROCERY

Number or direct reports:0

Reporting Level:
Internal
- **Brand, Finance, Field Force, Customer Services, Business Development, Supply Chain, Planning & Insights, 3rd Party Salesforce, LEX, Revenue Growth Management

External:

Account's key personnel, Trade Organisations, External data & insight agencies (both continuous & adhoc)

Geographic Scope:
Local

WHAT YOU WILL BE ACCOUNTABLE FOR

Input into the Category Vision process to ensure that strategies and tactics are relevant and aligned to the channel and customer
Work with Category Controller to adapt, evolve and execute category vision to key customers
Deliver functional best practise in all category initiatives through leveraging market, shopper and customer insights and identifying category growth opportunities
Develop insight led category initiatives across channels to develop base category sales within key customers across the key category levers: Product, Price, Place, Promotion, Point of Sale, Mix & Assortment
Lead (in conjunction with line manager) customer range reviews/space planning projects which deliver "objective" growth opportunities for BAT and its key customers
Development of Category Rationales/Proposition to support the brand/account management objectives
Conduct Promotional Evaluations to support and shape the promotional strategy
Creation of impactful compelling selling propositions
Deliver timely and accurate market tracking reports utilising most relevant data sources for individual customers and internal teams
Help manage the insight budget, make recommendations on most efficient use of spend across category, shopper & consumer continuous & ad hoc data/research
Develop and maintain positive and mutually beneficial relationships with key customers (buyers & merchandisers) establishing preferred ways of working & communications from the outset
Be the voice of the customer, category and shopper within the BAT business and play a supporting role in helping to define the longterm strategic category agenda with customers
Act as a conduit between Brand Marketing and Account Management to ensure brand activity is relevant to the needs of each channel and customer
Fully understand the retailer strategies working alongside the relevant account managers/directors communicating this back clearly and concisely to the BAT internal teams
Build and manage strong working relationships externally with marketing support agencies and data providers

ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE

Exposure Required

Experience in establishing and developing mutually beneficial category relationships with key strategic retail partners through strong shopper and category insight which influences their range and space planning and category activation
Facilitation of cross functional departments both internally and in key customers
Strong understanding of UK grocery trade dynamics
Proficient in data interrogation and the use of recognised category methodologies
The ability to generate and blend insights from using a variety of data sources
Identify and quantify commercial growth opportunities from Insights

Technical / Functional / Leadership Skills Required

Category management/Customer management experience essential
Competent in excel and PowerPoint and broad variety of FMCG data sources
Experience of Category management tools preferable but not essential

Leadership Capabilities
(Please rate on a scale 1 to 3: - not important for this role; - important, but not critical; - critical for the role)

People Leadership
Builds Self Awareness and Listens: 3

Engages and Inspires: 3

Supports High Performing Teams: 2

**Strategic Leadership