- To work with the Director of Membership to develop and implement the 2021 – 2026 membership strategy.
- To develop a compelling offer by career stage so as to maintain and improve member retention and engagement levels, and to maximise new member acquisition.
- To develop the College offer for SAS surgeons.
- To maintain a thorough and up to date cross-College understanding of services and activities and ensure these are being packaged and communicated in the most effective way.
- To gain and maintain a thorough understanding of the RCS membership base and the issues affecting them and to advise and brief other College teams accordingly.
- To work collaboratively with the Outreach and Events teams, as well as other teams within the directorate and within the wider College, providing advice and guidance where necessary to ensure they are maximising engagement opportunities and implementing them effectively.
- To oversee the implementation of regular market research, including competitor analysis, to identify members/stakeholder needs, to support the rationale for the development of member products and services, and to liaise with and advise other College teams as appropriate.
- To work with the Exams team to ensure that the journey from candidate to member is compelling and framed coherently for the candidate and implemented effectively in practice.
- To review and develop member communications including around membership renewals and the on-boarding of new members, and to ensure a high quality member experience.
- To ensure that membership communications at all touch points within the membership journey or as part of a non-member relationship, remain relevant and up to date.
- To ensure the performance of the membership communications function is monitored, adjusted and developed so that it continually provides a high standard of service to all relevant stakeholders, resulting in enhanced engagement levels and retention.
- To work closely with the membership, web and IT teams to ensure there is a continual improvement in the information we hold about members and develop capabilities to use that information to develop products, services and strategic priorities in all areas of College activity.
- To manage and develop the Membership Engagement Assistant (post currently vacant)
- To ensure that all UK and international members as well as FDS are fully represented in all strands of work
- To prepare papers and write minutes as required.
- To represent the College at events and exhibitions, building networking opportunities and business partnerships.
- To undertake other reasonable duties appropriate to the grade, as required by the Director of Membership.
- Graduate
- Candidates without a degree or equivalent qualification, but with a proven successful and sustained track record as outlined in experience below may also be considered
- A minimum of four years proven and demonstrable achievement in a membership marketing role.
- Experience leading multi-channel marketing and engagement campaigns
- Knowledge of monitoring metrics through using data, statistics, analytics and insight to inform and evaluate activities effectively
- Experience of segmentation and targeting within a customer base
- Best practice expertise in: email marketing; brand, writing engaging and impactful copy for a range of channels; social media and CRM
- Excellent organisational skills, methodical approach to planning and attention to detail
- Excellent written and proof-reading skills
- Ability to use own initiative and prioritise workload and manage own and other conflicting priorities while meeting deadlines
- Experience line managing or supporting others
- Experience of working with people at all levels of an organisation including senior staff and board members/ trustees
- Budget management
- Knowledge of Microsoft Dynamics and Power BI and CMS systems
- Developing new business, markets and partnerships
Membership Engagement Manager - London, United Kingdom - MemberWise Jobs (jobs board and candidate search)
Description
Job Description
MemberWise Jobs is pleased to support another distinguished client in the membership and association sector to fill their latest opportunity. Please apply if you believe you have the experience for this role or share it with someone else who might be interested in it. Longlisted CVs will be shared directly with the client and you may be contacted directly by them - although please note you may be required to submit a covering letter.
Are you passionate about shaping membership experiences and keen to make an impactful difference at a leading medical college? MemberWise Jobs is supporting the Royal College of Surgeons of England to find a dynamic Membership Engagement Manager to drive the College's membership strategy. Your role includes developing compelling offers, optimizing communication, and fostering engagement across teams. Be part of their mission to empower members at every career stage
Job summary
This role sits within the overall Membership, Marketing and Communications Directorate, which has a clear focus on developing and implementing the College's membership strategy, shaping and strengthening engagement with members at every stage of their career and adding value to their professional lives.
The Membership Engagement Manager will play a key role in implementing the College's membership strategy, including the development of relevant and compelling membership offers for each career stage, overseeing the planning, execution and effectiveness of all membership communications, and working across teams and departments to maximise member engagement opportunities.
Specific duties and responsibilities
1. Membership engagement
2. Marketing and communications
3. General
This job description will be subject to review in the light of changing circumstances and may include other duties and responsibilities as may be determined. It is not intended to be rigid or inflexible but should be regarded as providing guidelines within which the individual works.
Person specification:
Qualifications
Essential
Desirable
• CIM/IDM professional qualification or equivalent marketing qualification (desirable)
Experience and skills
Essential
Desirable
Applications from a wide range of backgrounds are encouraged. We try our utmost to respond to all applications but due to the volume it is not always possible. If you have not heard from us in 14 working days it means your application has been unsuccessful on this occasion - we genuinely appreciate your interest in this role.