Digital Marketing Manager Paid Media - Manchester, United Kingdom - Better Placed Limited
Description
Digital Marketing Manager
(Paid Media / Paid Social focus)
Global Consumer Brand
Manchester (City Centre, offering flexible working & WFH)
£50,000 + Package
The Brand
- A global consumer brand, established in over 15 countries
- Close to £100 million turnover, growing YOY
- Leaders in the market, with growing popularity
- Offering an exclusive and highend product to its customers, with a growing portfolio of offerings
- Going through a huge growth phase, including investment in Marketing budgets as well as recruitment.
The Role
- Managing the global Paid Media strategy, across PPC, Paid Social & Display
- Paid Social is the biggest channel for this brand, so managing multichannel campaigns and commercials, with a focus on Paid Social.
- Responsible for £Multi-Million budget ownership sat with you.
- Includes the day to day delivery of campaigns, supported by external digital agencies and in house Digital Marketing Executives.
- Analyse performance and ensure campaigns are optimised to drive KPIs.
- Produce detailed regular reports detailing performance and ROAS.
- Work closely with the wider digital marketing team to ensure campaigns align with the marketing strategy. This will include Affiliates, SEO, CRM, Brand and Organic Content & PR.
The Person
- A minimum 4 years' experience in paid media role
- Excellent knowledge of paid platforms (Google Ads, Bing, Google Analytics)
- Lots of experience in Paid Social day to day and commercial management
- Ideally working internationally, but not essential
- Confident in own ability with great communication skills.
- Strong analytical skills.
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