Marketing Manager - South Yorkshire, United Kingdom - MacGregor Black

Description

Job Description

Do you have experience working within the Nursery or Fashion Industry?

Do you have experience across the full marketing mix?

Have you got a proven track record in growing a brand?

Macgregor Black are partnering with a high growth Nursery brand, on the search for a Marketing Manager, based in South Yorkshire.

As Marketing Manager, you will oversee the UK marketing strategy with support from the European Marketing team. This role will work cross-functionally with sales to support from a trade marketing perspective as well as having a strong element of creativity for all things digital. This is an incredibly exciting role to be on a journey with lots of new product launches and international growth.

Key Responsibilities:

• Develop a UK social media strategy to drive growth and engagement across all channels, focusing heavily on organic influencer strategies.
• Measure effectiveness of activities implemented, ensuring ROI is always maintained.
• Strong analytics in reporting on all channels and social campaigns.
• Manage all PR activities (write press releases and create/follow up on all PR leads...
• Create and drive yearly marketing plan for the business.
• Partner with UK Sales team to ensure retailers have best in class POS Displays, in line with brand guidelines.
• Support the execution of UK baby shows from a marketing perspective.
• Responsibility for the creation and distribution of all outgoing marketing communication.
• Provide on-going analysis of consumer behaviours to align communication to market needs.
• Drive brand and product awareness to both end consumer and trade customers.

What are we looking for?

• 3+ years marketing experience within a branded consumer business, preferably within Baby or Fashion industries
• Strong knowledge of social media activities, ideally with a network with micro influencers
• Experience working in an omnichannel business.
• Excellent verbal and written communication skills.
• Confident decision-making skills with an ability to work cross-functionally.
• Ability to develop a good understanding of the brand and customer.

For more information please contact Emily Robson.