- Lead the in-housing and onboarding of Google Marketing Platform
- Set up and maintain ad serving platforms (primarily CM360), ensuring accurate trafficking, targeting, and delivery of advertisements.
- Coordinating with creative teams to ensure ad specifications and quality standards are met
- Implementing tracking mechanisms such as pixels and tags to measure campaign effectiveness
- Implement targeting strategies, bid optimisations, and creative testing to improve campaign performance and achieve KPIs.
- Monitor campaign delivery, pacing, and performance metrics, making real-time adjustments as needed to maximize ROI.
- Collaborating with advertisers and internal teams to troubleshoot technical issues related to ad serving, tracking, and integration with third-party platforms.
- Collaborate with cross-functional teams including marketing, tech, and product development to ensure alignment on ad operations processes and best practices.
- Stay informed about industry trends and emerging technologies in ad tech, providing recommendations for adoption and evolution of our martech capabilities as appropriate.
- Generate regular reports and dashboards to communicate key metrics, trends, and campaign performance to stakeholders.
- Testing and implementing new ad products and technologies to stay ahead in the field
- A few years of experience in digital advertising operations, ad tech, or marketing technology roles.
- Proficiency in CM360, with a strong understanding of campaign setup and account structure.
- Must understand tagging, tracking and attribution, particularly GTM.
- Knowledge of server-to-server conversion tracking and products like Facebook's Conversions API would be beneficial.
- Ability to work independently and collaboratively in a fast-paced environment and ideally in different markets in EUROPE/NA @ CAD and LATAM. You will need to build relationships with members of teams internally and any external agencies globally
- Excellent analytical skills with the ability to interpret data and make data-driven decisions.
- Experience in the iGaming industry, including compliance knowhow is beneficial but not mandatory
- Experience working with Tableau or digital visualisation tools.
- Experience using Appsflyer.
Ad-Ops Specialist - London, United Kingdom - Blue Pelican Group
Description
Title: Ad-Ops Specialist – London – In-House
Location: London
Salary: £30k - £40k plus benefits
Hybrid Working: 3 days in office, 2 days working from home
** Must have the necessary right to live and work in the UK**
Are you Ad-Operations Specialist looking for a new challenging role?
Have you got experience working with CM360?
Have you had experience managing ad-operations?
Then this role could be for you
I'm working with a Gaming brand(Casino) based in London who are looking to add an Ad-Ops Specialist to the Digital Marketing team, this is a new addition to the team due to an increased demand. They are currently winding down their relationship with their digital agency and are looking to bring Ad-operations in-house.
They had a great 2023 and this role is an expansion role focused on growing their customer base on a global basis, they are currently in multiple regions such as the UK, EU, US and South America. This role will be responsible for managing ad-operations for the brand. The role will initially focus on the installation of CM360 and then take over the Ad-operations for the brand. There is already a team of 10 in place across the Digital Marketing team.
The brand is a well-established player in the online gaming world, over the last couple of years, they have developed a loyal customer base who engages with the way they do business . The Performance Marketing team act as an internal agency and works with stakeholders around the world to define and deliver performance marketing plans. They have a multi-million-pound budget focused on the UK, Spain, Mexico, Sweden, Canada, and plans to enter many new markets.
The role is going to be focused on the operational aspects of Ad-operations they have an agency retained on a global basis so this role is going to be focused on driving results and making sure they have best in class Ad-ops. The role will also have the opportunity to get involved with the wider digital marketing strategy and work directly with the Head of Digital Marketing to increase customer conversions globally.
The role is based in London and will be required to be in the office three days a week for team-related collaboration.
Role responsibilities:
The Ad-Ops Specialist role requires the following experience:
Title: Ad-Ops Specialist
Location: London
Salary: £30k - £40k
** Must have the necessary visas to live and work in the UK**
TO APPLY
Max Tullis-Turner
Practice Lead - Digital
Blue Pelican Marketing