Marketing Executive - Cambridgeshire, United Kingdom - PCML Group

Description

Job Description

Role Details

Role: Marketing Executive

Reports to: Commercial Director

Salary: Up to £40,000

Primary Purpose: Responsible for market development to increase the presence of PCML marketing across the entire product & services portfolio & identifying innovative ideas for the business, together with leading internal communications across multi-sites.

Key Responsibilities

• Development of strategically important markets / market analysis / engaging with new customers, offering lead generation & marketing support to the sales team
• Market research & development plans, communicating trends & key benefits of moving into new markets providing creative direction to ultimately identify new customers.
• Website development, customer-facing & promotional websites
• Managing telemarketing or other such lead generation campaigns or email shots in order to target potential new markets & customers (B2B & OEMs)
• Generate processes for intra as well as inter-company communications, provide company information to employees, across sites, to be consistent with business, product & brand communication strategies. This may include printed & digital communications.
• Marketing/promotional activity presentation & positioning elevating the brand.
• Develop a plan for social media, when appropriate, managing planned projects against tight deadlines
• Write advertising, promotional & press release content as well as provide proofreading & editing of similar materials written by others.
• Manage & organise exhibitions, attend sales meetings & trade shows as deemed necessary.
• Be the first point-of-contact for local media inquiries. Write communications materials such as press releases & be familiar with tactics used in media planning & media crisis management (if necessary)
• Keep stakeholders updated on project activity, risks, & opportunities. Keep up to date with marketing trends. Evaluate & present new tactics for consideration to be used in future strategies.
• Implementation of a CRM system, using data to report to Commercial Director.

Performance Measures

• To be agreed on commencement of the role

Person Specification

Essential Qualifications & Experience

• Technical marketing experience of products & / or services
• Digital marketing, experience of growing & developing a brand, an influencer across multi-media.
• Able to use initiative to suggest improvements based on sound facts & logic ultimately promoting the voice of the customer (VOC)
• Knowledgeable of multi-communications channels (inter & intra)
• Ability to work well amid ambiguity & to prioritise tasks.
• Results orientated, yet being detail conscious with strong oral, written communication & presentation skills, both internally & externally
• Customer focussed & responsive with project management skills.
• Commercially astute
• Focus on delivery of activity & visible results.
• Flexibility for domestic travel when necessary

Desirable Qualifications & Experience

• Ideally degree qualified in Marketing, or an academic achiever in either a business related or technical subject with evidence of product marketing training/qualifications such as CIM or working towards
• Generalist marketing experience ideally having worked in a project-based manufacturing / solutions-based environment operating to world class methodologies and / or proven experience in marketing technical services.
• Experience of re-designing websites, being naturally creative & innovative
• Collaborating across multifunctional teams & an appreciation of stakeholder management
• Capability to deliver reports to a high standard, knowledge of CRM systems would be advantageous.

Person Specifications

• A confident, naturally inquisitive self-starter
• Ability to use your initiative to enhance the customer experience.
• Resilient & tenacious
• Influencer who can work within a structure & be a team player.
• High levels of integrity with flexibility & adaptability
• Organised with an ability to prioritise tasks.
• 'Can do' attitude who is results orientated.