Head of Marketing - Manchester, United Kingdom - Alex James Digital

Alex James Digital

Verified Company

Manchester, United Kingdom

3 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

This role is an extremely exciting opportunity for a proven Head of Marketing to join a fast growing businesses in the north west.

Reporting to the Managing Director, you need to have hands-on experience at a stakeholder level.

Requirements:

A minimum of five years' experience in digital and offline marketing, working across the full

marketing mix

Experience of operational and strategic planning
Knowledge of core marketing principles and how to build a brand and marketing strategy
Capable of building strong relationships with key stakeholders
Experience and proven track record of driving sales and growing revenue across core marketing channels
Experience of data segmentation and audience profiling, and targeting campaigns accordingly
Experience of collating, analysing and interpreting data to drive digital marketing activity and increase lead generation
Experience of working in a fast paced, commercial and target driven environment
Adaptable and quick learner of new online and digital marketing tools
Skilled in using insight tools such as Google Analytics, Google Tag Manager, Google Search Console, Google Data Studio, Lead Forensics and SEM Rush
Skilled in using design software such as Adobe Creative Suite, Canva and other similar products
Skilled in using a CMS to update website content aligned with SEO best practice
Skilled copy writer for the web and core marketing channels
High level budget management skills
Strong analytical skills
Strong knowledge in internal and external communications
Highly organised with the ability to work on multiple projects at one time.
Excellent interpersonal skills and the ability to work in a team environment.
Strong attention to detail.
Work under pressure to tight deadlines.

Responsibilities

Working closely with 2 Marketing Executives to continue building a strong and capable marketing team
Manage recruitment, resourcing and staffing plans within the Marketing Department
Setting, implementing and managing the Marketing budget
Line management of two direct reports; holding regular 121's providing support and direction, setting and managing KPI's and ensuring these are met
Oversee data segmentation and campaign creatives; implementing best practice and ensuring lead generation targets are met
Oversee promoted social media activity across all core social channels; working with the digital marketing executives to build audience insight, manage multiple campaign creatives and deliver results, working to budget and reporting monthly
Work with digital media agency to oversee the performance of our Google Ads and Bing Ads activity; managing and optimising established campaigns, working to budget and delivering ROI, reporting monthly
Work with digital media agency to implement SEO and content strategy; writing content for the web based on detailed briefs provided by web agency
Work with the wider team to ensure alignment of messaging and campaigns across all channels
Devise and lead on the implementation of a retention strategy, utilising connections with growing membership base, and support the business to achieve its revenue target for repeat business
Support with the successful launch of new products through keyword research, target audience insight, market research, etc.
Manage PR pipeline working with freelance PR consultant, keeping abreast of industry news and hot topics, and liaising with colleagues to garner newsworthy content
Manage and report against a marketing budget
Manage the compliance of data handling in accordance with GDPR and data privacy policies
Identifying appropriate business awards and drafting submissions for entry
As the brand guardian you will ensure all campaigns adhere to brand guidelines, and act as the creative lead for the business
Ensure all campaign activity is trackable and reported on a monthly basis
Continually look for ways to improve processes and ways of working to deliver greater efficiencies and ROI
Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments
Knowledge of data protection legislation (GDPR and PeCR)
At least 5 years managing and running marketing departments and confidently reporting to Director level
Marketing budget management experience
Strong and open communication skills to easily build strong internal and external stakeholder relationships
Experience with successfully recruiting and onboarding in the marketing field
A driven and passionate work ethic
Degree education or equivalent (desirable)