Marketing Operations Manager EMEA - London, United Kingdom - Wyndham Hotels & Resorts

Description

Job Description

Summary

The Marketing Operations Manager - EMEA is responsible for the management of cross-functional initiatives across the marketing team, including promotions, accounting, operations support and documentation. This role will also produce the regular the communication of marketing initiatives to franchisees and the briefing of internal teams. The role will require leadership and coordination of all marketing functions to deliver multi-discipline campaigns and projects. This role will also provide dedicated support to key clients within the North and West Europe region of EMEA.

Complexity

The incumbent will be required to make decisions which will have a direct impact on the performance and growth of contribution directly coming from all marketing channels and therefore on our image in the market and the bottom line. They will support and communicate with key hotel clients and develop strategies to enhance the WHR value proposition to hotels. They will coordinate team members from multiple disciplines across the marketing team and drive collaboration and efficiency. They will have knowledge of multiple marketing channels to ensure effective deployment of campaigns.

This role is based in Hammersmith, London.

Scope/Financial Responsibility

This role will play a major part in system contribution growth for the EMEA region by driving revenue through marketing and customer acquisition. They will have administrative responsibility for a mutli-million dollar marketing budget.

Competencies

Professional competencies include:

Leadership - accountable and trustworthy leader able to develop team members and challenge respectfully at all levels

Project management – able to create project plans and coordinate multiple team members to ensure campaigns are delivered within scope and on time

Proactive approach – able to drive new initiatives and take ownership of key marketing objectives without intervention

Analytics orientation – able to interpret data to define direction, key drivers and objectives

Financial acumen – able to set forecasts and budgets to drive financial performance

Cultural awareness – able to navigate different cultural environments, anticipate differences

Communication – strong interpersonal skills and able to communicate in writing, verbally and present throughout all levels of the organization and externally

Resolution focus - results-oriented with the drive and tenacity to deliver as well as to overcome potential obstacles with positivity and maintaining motivation

Autonomy – able to prioritize high-return opportunities and multi –task without intervention

Flexibility – copes well with a changing landscape and shows drive, initiative, creativity and problem solving, adjusting course when necessary

Relationships building – easily builds trust and credibility with clients, colleagues and key stakeholders

Structured – able to establish and build processes and systems that sustain change and enhancement and keep projects on track and deliver within specified timelines

Innovation - comfortable in trying new procedure and approaches and taking calculated risks to 'test and learn'

Customer orientation – maintains sight of the customer perspective and strives for results which drive the value proposition

Minimum Requirements and Qualifications

• Qualified to degree level or beyond ideally within a marketing, hospitality or related discipline or with equivalent professional experience
• At least 5 years' experience in a marketing related role

· Previous experience in multi-discipline campaign planning

• Significant experience in marketing project management and campaign delivery
• Fluency in spoken and written English is essential; the ability to write and speak German, Turkish, Greek or Arabic would be an advantage
• Previous experience in a franchised environment would be an advantage
• Previous experience in a global business environment is desired
• High level of proficiency in the use of Microsoft Office in particular Excel is essential