Chief Commercial Officer - Crawley, West Sussex, United Kingdom - Inspiration Healthcare Group

Description

Job Purpose (Role Definition) :

To lead, develop and manage the Group's Commercial Activities including all revenue functions, marketing and product management functions, with input into business development and the financial performance of the Group's product portfolio.

The role requires close collaboration with senior management across the Group especially Sales, R&D, Clinical, Regulatory, Finance and Manufacturing to deliver the Group's revenue ambitions.

Main Duties and Responsibilities

§ Manage the commercial activities across the Group aligning marketing strategies to sales tactics with excellent customer support to drive revenue growth;

§ Define channel strategy per market including appointment of adequate direct or indirect (distributor) set up.

§ Develop business plans with partner distributors in key markets, aligning ambitions to market potential to deliver mutually agreed growth plans;

§ Develop strategies to create strong recurring revenue streams through tech support, consumable and education;

§ Ensure global revenue targets are set for and agreed with Sales and Technical Support Service, aligned to Group strategy;

§ Plan, develop and implement strategies to achieve revenue – through direct and indirect customers (distributors) - of all products within the IHG portfolio and identify any product / market gaps;

§ Develop and manage the strategic marketing plan and product roadmap for the Group;

§ Ensure Product Management plans are written and executed in line with business needs, especially around development and launch of new products;

§ Advise, and support the development market specific strategies to support sales throughout the world;

§ Work with the Executive Team to develop the corporate strategy;

§ Ensure that sales teams have suitable remuneration schemes to incentivise and reward profitable revenue growth across capital and disposable product portfolios;

§ Ensure clear visibility of forecasting – measuring monthly against target and delivery for all sales staff and ensuring accountability for accuracy of forecasting on a month-by-month basis;

§ Monthly reporting and analysis on sales revenues and margins.

§ Keep abreast of clinical need, competitor activity and market developments;

§ Draw insights from business trends, competitor analysis and customer feedback to identify opportunities for strategic growth;

§ Provide analysis of market trends and opportunities to the Executive Team and present to the Board as required;

§ Help set the Group's promotional budget to maximise impact of the products and services offered by the company;

§ Challenge the use of promotional budgets to maximise value of any campaign to promote the Company or the products;

§ Ensure the Group's PR output promotes the Company in the best possible light across all stakeholders;

§ Ensure that marketing communications maximise the products' and the Group's image through effective PR, advertising and social media;

§ Help identify and evaluate potential new products for development, licensing or distribution by the Group;

§ Help create and maintain a best-in-class customer experience and tech support functions add to the Group's value proposition;

§ Determine level of participation in trade fairs / conferences / events to present products to maximise the Group's reputation;

§ Attend industry functions, association events and conferences, and provide informative feedback on market activity;

§ Uphold brand values throughout the Group to ensure consistency of messaging and value proposition;

Management Responsibilities

§ Group Head of Sales

§ Group Head of Marketing and Product Management

§ Head of Technical Support Services