Marketing Operations Manager - London, United Kingdom - Oxford Economics

Description

Job Description

Oxford Economics has an exciting opportunity for an experienced Marketing Operations professional to join a fast paced, dynamic, and growing global business, to drive change and innovation.

Oxford Economics is the world's foremost independent economic advisory firm. We facilitate intelligent and responsible decision-making through the provision of timely data-driven economic and business insights and solutions our clients trust. Applying innovative research methods and state-of-the-art technologies, we go from global to local, industries to businesses, and theory to practice positioning our clients for continuous success in an increasingly complex world.

Who are we looking for?

This is an opportunity for a forward looking, hands-on individual, who will be responsible for leading the Marketing Performance & Operations function. Reporting into the Head of Marketing, the Marketing Operations Manager will lead one report, based in New York.

The ideal candidate will be the go-to expert for our marketing automation system, Pardot with strong Salesforce experience. We need someone who is passionate about processes, systems and data and understands their impact on a marketing team's success and on the business. Someone curious, collaborative, and sympathetic to others' needs, a clear communicator who can see the big picture as well as the details so that they can make recommendations for improvements to the processes in place and to the MarTech stack being used.

What you will be doing

As the Marketing Operations Manager, you will be tasked with leading the effort to define and implement frameworks for measuring, reporting and analysing marketing results & its contribution to the business. Your responsibilities will be to:

Govern

• Maintaining data quality and integrity within marketing databases.
• Work together with Programme Marketing, Sales Operations and Salesforce team to ensure ongoing maintenance, acquisition segmentation & analysis of client contact data for the purpose of cross-sell marketing, engagement and retention.
• Manage the relationship with systems vendors, being mindful of budget allocation and ROI.
• Own the marketing automation tool - Pardot, process mapping and best practice.

Analyse

• Collaborate with Programme Marketing and Business Development teams to develop a lead scoring and attribution model, covering the impact of Marketing and Sales touchpoints on customers.
• Measure and track database health.
• Identify bottlenecks and inefficiencies in Marketing workflows and processes.

Report

• Collaborate with Programme Marketing, Portfolio Marketing, PR on efforts to build reports, dashboards and frameworks for measuring, reporting and analysing Marketing results & its contribution to the business against objectives.
• Work with Salesforce team to set up dashboards for analysing and managing lead generation within Salesforce.
• Devise methods of reporting effectively across multiple data sources.

Improve

• Review the MarTech stack on an ongoing basis, making recommendations for improvements and best fit with existing Tech stack.
• Create and deliver a prospect contact data plan to ensure effective acquisition and management of prospect contact data for new logo marketing.
• Implement process around data hygiene practices and compliance with data regulations.
• Create predictive models such as marketing mix, propensity to buy, customer lifetime value and assists teams in using these models to adjust their tactical mixes.
• Build training modules for systems and processes, delivering them via appropriate channels.

Required Skills

• Have 7+ years' experience in a marketing operations role.
• Able to hit the ground running - in-depth understanding of marketing automation platforms, specifically 2-3 years with Pardot.
• Experience in building reports and dashboards in Salesforce CRM.
• Experience with marketing automation platform migrations - a bonus.
• Strong problem-solving skills and the ability to think creatively & drive innovation.
• Very clear communication skills with the ability to relay proposed solutions to stakeholders who may not have a technical background.
• Excellent organizational and planning skills; ability to influence and engage direct and indirect reports & peers.
• Gravitas and confidence to gain credibility and respect of the Executive Team.
• Ability to translate business objectives into operational requirements and measurements.
• Demonstrated experience where your analysis and insight has informed commercially impactful evidence-based decision making.
• An energetic, tenacious, results-orientated approach.
• Demonstrated good judgment in resource utilisation and optimization and delegating when appropriate.

Oxford Economics is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, colour, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by local government laws.

About Oxford Economics

Oxford Economics was founded in 1981 as a commercial venture with Oxford University's business college to provide economic forecasting and modelling to UK companies and financial institutions expanding abroad. Since then, we have become one of the world's foremost independent global advisory firms, providing reports, forecasts and analytical tools on more than 200 countries, 250 industrial sectors, and 7,000 cities and regions. Our best-of-class global economic and industry models and analytical tools give us an unparalleled ability to forecast external market trends and assess their economic, social and business impact.

Headquartered in Oxford, England, with regional centres in London, New York, and Singapore, Oxford Economics has offices across the globe in Belfast, Boston, Cape Town, Chicago, Dubai, Frankfurt, Hong Kong, Houston, Johannesburg, Los Angeles, Melbourne, Mexico City, Milan, Paris, Philadelphia, Sydney, Tokyo, and Toronto. We employ 500 full-time staff, including more than 300 professional economists, industry experts and business editors—one of the largest teams of macroeconomists and thought leadership specialists. Our global team is highly skilled in a full range of research techniques and thought leadership capabilities, from econometric modelling, scenario framing, and economic impact analysis to market surveys, case studies, expert panels, and web analytics.

Oxford Economics is a key adviser to corporate, financial, and government decision-makers and thought leaders. Our worldwide client base now comprises over 700 international organisations, including leading multinational companies and financial institutions; key government bodies and trade associations; and top universities, consultancies, and think tanks.