Marketing Executive - Warrington, United Kingdom - Built For Athletes

Description

Job Description

Great opportunity to join a fast growing fitness brand and help deliver partnerships with world class sports teams and event organisations.

Key Responsibilities:

Day to Day Marketing:

• Create and curate engaging content for our social media/CRM channels.
• Monitor and respond to comments, messages, and mentions across various social platforms.
• Implement social media/CRM strategies to increase brand awareness and engagement.

Community Management:

• Foster relationships with our online community through proactive engagement and timely responses.
• Identify opportunities for community growth and engagement initiatives.

Social Customer Support:

• Provide timely and helpful responses to customer inquiries and feedback received via social media channels.

Monthly Reporting:

• Compile and analyse data from social media/CRM campaigns to generate monthly/quarterly/yearly reports on key metrics and insights.
• Use insights to optimise future social media/CRM strategies and content.

Time of Day Testing:

• Conduct AB testing, time of day testing, and day of week testing to optimise the timing and effectiveness of social media/CRM posts.

Other Skills and Responsibilities:

• Assist in building and scheduling generic emails on a week-to-week basis.
• Participate in studio shoots and product sending processes as needed.
• Actively contribute to marketing administrative tasks.
• Manage translation needs and liaise with translators - mainly French and German markets.
• Support event planning and execution when required.
• Contribute ideas and innovations to improve Social & CRM marketing strategies.
• Source articles for blog content, proofread, and coordinate with freelancers for content creation.
• Conduct competitor and trend analysis across email, social media, and branding.
• Maintain general website hygiene by proofreading, checking images, and fixing errors.
• Gain experience in scheduling platforms such as Sprout Social, Shopify, and Insider/Klaviyo.
• Assist with New Product Development (NPD) launch planning.

Requirements:

• Active interest in fitness.
• Strong organisational skills and ability to multitask effectively.
• Hardworking and ready to immerse oneself in tasks.
• Creative mindset with experience in copywriting.
• Proficiency in Microsoft Office suite and familiarity with scheduling platforms (Klaviyo, Insider, Sprout Social).
• Experience in social media marketing and CRM preferred.
• Ability to work collaboratively in a team environment.
• Excellent communication skills, both written and verbal.
• Flexibility to adapt to changing priorities and deadlines.
• Analytical skills - experience in navigating different platforms to condense, analyse and report on data.
• Design skills - familiar with design tools such as Figma, Photoshop, Canva and experience with designing assets preferable.

Desirable:

• Experience with Shopify or other backend systems.
• Familiarity with AB testing methodologies and data analysis.
• Prior exposure to channel analysis and marketing reporting.
• Willingness to learn, work collaboratively and grow within the role.

If you possess the required skills and are passionate about joining a dynamic marketing team in the fitness industry, we encourage you to apply.

Hybrid role, located at our offices in Warrington.

Please submit your CV and cover letter detailing your relevant experience and why you're interested in this position. We look forward to hearing from you