Marketing Analytics Lead - Manchester, United Kingdom - Atlanta Group

Atlanta Group

Verified Company

Manchester, United Kingdom

1 week ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

In this role you will have overall responsibility for driving the analysis, developing the statistical models, producing the clear insights, and building the strong stakeholder relationships needed, in support of Atlanta's marketing strategy.

You will utilise market-leading analytical tools which, together with your leadership skills, technical expertise, and industry knowledge, will produce clear and actionable solutions for the business.

You will lead the team in the running of marketing campaign data selections, marketing analysis and optimisation/targeting, for both online and offline activity and working closely with colleagues in the Marketing department.

You will also work with BI / MI and others in the continuous development of reports and dashboards relating to marketing activity.

You will be required to interpret the analysis, reporting and MI available - through spotting trends, performing more in-depth investigations, producing summary reports / presentations, and collaborating with the various marketing teams.

This will all be done to understand the performance of past marketing activity, predict future performance, and adapt Atlanta's customer and marketing strategies going forwards.

You will line manage a direct report and be responsible for setting their objectives, assigning their work and priorities, reviewing their performance, and supporting their career progression and personal development.

You will have the support of like-minded colleagues in the department, and training and learning opportunities to further your career

How will you do this?

Lead on the analytical support provided to Marketing and others around campaign data selections, analysis, testing, modelling, profiling and reporting
Advise and recommend improvements to future marketing activity, underpinned by comprehensive analysis conducted and insights gained by the team
Ascertain requirements, and support in the delivery of reports and presentations on Atlanta's marketing performance to senior stakeholders
Identify and fulfil new datadriven opportunities in the areas of customer acquisition, upsell, crosssell and retention
Ensure data required for analysis and reporting is available and is accurate, identifying and resolving gaps as required
Build strong relationships with stakeholders in key areas such as Marketing, Business Intelligence and IT
Operate as an effective leader and role model, who delivers results and drives continuous improvement for the business

About you

Educated to degree level (or equivalent) in a numerical discipline
Excellent analytical and numerical skills, evidenced through employment (preferably in financial services) and academic background
Strong knowledge of a range of statistical techniques and concepts e.g. logistic regression, clustering, decision trees, machine learning
Excellent SAS, SQL and R programming skills
Previous experience of leading a team in an analytical function
Proven influencing skills to both internal and external stakeholders
Ability to work in a fast paced environment and deliver results
Experience of other analytical tools e.g. Python, Power BI, GA

It's an exciting chance to develop your career and be part of a company that is always growing.

Join us and be part of a family
We are one of the fastest growing insurance brokers, made up of some amazing heritage brands. With Swinton Group, Autonet, Carole Nash and Be Wiser we have over 100 combined years of experience. Every day, our people push boundaries and go further, empowering our customers and colleagues to make big decisions. When you join us, you join our family that is always innovating and always growing. With a relentless focus on collaboration, quality and curiosity, we help our people flourish. That's why our people are the reason why we are the success we are today. There's never been a better time to become part of our story.

How we work
The world has changed how we work - and so have we.

That's why we have already moved into flexible working because we understand that all important balance between work and everything else that happens outside the office.

We are flexible to your needs so you can do your best work and have fun whilst doing it.

LI-SJ