Brand Manager - Slough, United Kingdom - Celltrion Healthcare UK Ltd

Description

Job Description

Overall Purpose of the Role:

• To lead operational marketing plans (promotional plans, materials, activities, sales briefing and training) for all allocated products to achieve budgets and targets.
• To provide and have approved strategic marketing plans for all allocated products identifying options and new business opportunities and investments.
• To locate, investigate and undertake product development programmes, to ensure the continual improvement of products and services in line with strategic plans.
• To monitor brand and market performance and contribute to brand sales forecasts only when required.
• To support raise the company corporate profile within the NHS and amongst industry.

Accountability:

• Act as brand ambassador and lead the development and execution of the operational brand plans that aligns to Global strategy while adapting to local affiliate insights, dynamics to optimize performance.
• Evaluate and recommend innovative solutions to capitalise on market opportunities and deliver customer value to the patient and NHS
• Monitor and evaluate brand performance and shape and influence future campaigns using insights from the field teams and ensuring long-term vision. Analysis and interpretation of data, trends and insights to re-evaluate and continuously inform and refine strategy.
• Maintain and communicate a high level of market and product knowledge to be able to (co-) deliver marketing campaigns and promotional materials to equip the sales team to sell competitively, to increase brand awareness and to communicate key messages, in accordance with internal approval processes and ABPI code of practice.
• Develop and maintain customer relations with key external stakeholders, including advocacy groups and working closely with agency partners to ensure quality work delivered on time and on budget.
• Responsible for the marketing budget allocation
• Coordination of key meetings such as sales team meetings, local meetings and congresses.
• Building effective working relationships within UK matrix environment to develop marketing strategies and support material development/approval.
• Embed multichannel customer engagement across our channel and stakeholder to mix to strengthen and embed promotional campaigns.

Expenditure Responsibilities:

Some control of marketing cost centres and personal expenses cost centre as agreed with the Marketing Manager.

Work Experience Requirements:

• Degree with science background
• Understand the NHS customer groups, payment flows, patient pathways, and market access challenges.
• Proven track record in pharmaceutical or healthcare sales, and relevant brand manager experience with record of success. Desirable Biologic or Biosimilar experience
• Product launch experience
• Collaboration skills with cross-functional stakeholders. Excel in matrix environment and influence where there is no direct authority.
• Experience of multichannel including digital
• strong financial acumen and knowledge of the ABPI Code
• Chartered Institute of Marketing (CIM) - Desired but not essential
• Strong project Management & Communication Skills