Marketing Research Executive - Manchester, United Kingdom - The Candidate Ltd

The Candidate Ltd

Verified Company

Manchester, United Kingdom

1 week ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Marketing Research Executive - Up to £40k - Financial Services (in-house) - Manchester

The overall purpose of the role is to support the marketing team and wider organisation's ability to be market orientated through the collection, analysis and distribution of market and consumer insight.

The Market Research Executive's role ensures that market insight is collected through quantitative and qualitative research, and delivered back to the wider team, so that the consumer/member can be put at the heart of everything they do.

This will be through a mixture of first party research, and the collection of secondary research such as industry research reports and publicly available data.

The key areas where research that are required include but are not limited to brand tracking, consumer insight, market insight, product, competition and their own membership base.

Responsibilities:

To develop in conjunction with the Head of Marketing, a market research strategy that enables the marketing team and wider organisation to make effective decisions with regards marketing targeting, messaging, media planning, product development and more
Design quantitative and qualitative surveys
Design and mediate on focus groups
Collect and distribute secondary research that is relevant to the organisation
Deliver insightful recommendations to the Marketing and Communications teams
Carry out research into the member, with the key role of reporting insight into consumer behaviour and attitudes
Carry out competitor and market research to ensure that the marketing team has the available data with regards to the competitive landscape that they operate in
To work closely with other stakeholders in the business to ensure market insight is effectively distributed
To identify any material risks that occur in the marketing insight function. These should be entered onto the Risk Database and appropriately monitored and reviewed
To assist with the implementation of corporate culture initiatives
To be aware of and comply with office health and safety procedures

About you:

Educated to a degree level or equivalent
Experience working alongside marketing teams, providing insight from market research
Experience using market research survey software
Experience delivering and mediating focus groups
Ability to deliver insight through data
Advanced Excel user
Confident and outgoing personality with the ability to self start business initiatives
In depth working knowledge of Financial Services products
Strong organisational and time management skills