Marketing Manager - London, United Kingdom - VMA GROUP

Description

Job Description

Great opportunity for an experienced Marketing Manager to join a sustainability scale-up business on a permanent basis.

The successful candidate will be responsible for developing and executing integrated marketing campaigns to increase brand awareness and B2B lead generation.

Hybrid working: 3 or 4 days in West London office, 1 or 2 from home.

£50,000 - £55,000 + Bonus

Roles & responsibilities:

• Develop and Execute Marketing Strategy: Create and execute comprehensive marketing plans to promote our sustainability-focused business solutions, including branding, messaging, and positioning strategies
• Content Creation and Management: Develop engaging and informative content for various marketing channels, including website, blog, social media, email campaigns, whitepapers, case studies, and presentations
• Digital Marketing: Manage digital marketing campaigns to drive traffic, generate leads, and increase conversion rates. Utilise SEO, PPC, social media, email marketing, and other digital channels to reach our target audience effectively
• Event Management: Plan and coordinate industry events, webinars, conferences, and networking opportunities to showcase our expertise and engage with potential clients and partners
• Public Relations: Develop and maintain relationships with media outlets, industry influencers, and thought leaders to secure media coverage and speaking opportunities for our firm
• Market Research and Analysis: Conduct market research and competitive analysis to identify trends, opportunities, and challenges in the sustainability space. Use insights to refine marketing strategies and tactics
• Lead Generation and Nurturing: Develop and implement lead generation programs to attract potential clients and nurture them through the sales funnel. Collaborate with sales team to ensure alignment between marketing and sales efforts
• Brand Management: Maintain brand consistency across all marketing materials and communication channels. Ensure that our messaging resonates with our target audience and reinforces our commitment to sustainability.
• Budget Management: Manage marketing budgets effectively, allocating resources strategically to maximise ROI and achieve business objectives

Skills & experience:

• Digital Marketing and Website Management
• Marketing Material Production
• Brand Management
• Design Skills
• Content Management
• ROI Assessment
• Event Management
• Budget Management
• Strategy Development

In return, we offer a comprehensive benefits plan to help you meet your health and wellness, financial and lifestyle needs:

• Competitive salary
• Performance bonus
• Generous pension provision
• Hybrid working arrangements

If you have the experience and are interested in discussing further, please get in touch ASAP with your current CV

Due to a high volume of applicants, we are unable to respond to everyone. We will get in touch if you are successful in your application.

VMA GROUP is a leading international interim, contract, temporary and permanent recruitment and executive search specialist. We are specifically focused on providing support to the communications, marketing, digital and change communities.

Our specialist practice areas cover: communications, corporate communications, internal communications, change communications, PR, media relations, financial communications, CSR, public affairs, investor relations, marketing, brand, digital marketing and agency services.

We have a reputation for providing expert consultancy services and advice, supported by in-depth knowledge of the professions we recruit for. Our thought leadership and benchmarking studies have become go-to resources for the communications, marketing, digital and change industries, supporting planning and decision-making for organisations of all shapes and sizes.

In the UK, VMA GROUP has offices in London, Bristol and Manchester and in Europe, VMA GROUP has offices in Amsterdam and Brussels, but we work with organisations and individuals on a global basis.

VMA GROUP is committed to equal opportunities and is an Inclusive+ Recruiter.