- Experience building, executing and scaling crossfunctional marketing programs
- Experience presenting metrics and progress to goal to senior leadership
- Experience using data and metrics to measure impact and determine improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience in A/B testing
- Demonstrated success in developing and executing employer branding or talent attraction strategies in a fast-paced, global organization.
- Analytical mindset with the ability to derive insights from data and metrics.
- Strong project management skills with the ability to manage multiple initiatives simultaneously.
- Creative and innovative mindset with a passion for storytelling and branding.
- Strong commitment to diversity, equity, and inclusion initiatives.
- Experience in B2B, digital advertising, and adtech products/services
Marketing Communications Strategist - London, United Kingdom - Amazon TA
Description
As a Senior Marketing Strategist your role is key to the success of the 'Audience Insights & Communication'.Your main responsibility is to own and deliver effective and innovative global communication strategies that attract the right talent for the right job at the right time.
This role requires a blend of strategic thinking, creativity, and data-driven decision-making to ensure our company remains an employer of choice.
Marketing Strategist' in this 'Audience Insights & Communication' team, you will be the architect of comprehensive and forward-thinking Talent Attraction communication strategies that resonate with our target talent demographics and align seamlessly with the overarching goals of the organization.
Candidate Attraction Communication Strategy:
-\tWork with the Research team and conduct independently market reviews to understand industry trends, competitor practices, and emerging themes in employer branding. tWork closely with internal stakeholders, including Recruitment, Marketing, PR, Internal Communications, HR, and Leadership teams, to gather insights into the company's values, culture, and business objectives. Identify commonalities and differences to inform the development of a comprehensive global communication strategy. Develop detailed yet actionable, personas of the ideal candidates for our organization, understanding their motivations, values, and preferred communication channels. Tailor talent attraction strategies across campaigns and content to resonate with these personas.
-\tLead the development and execution of a comprehensive global talent attraction communication strategy aligned with the company's values and business objectives. tDevelop a long-term vision for talent attraction's initiatives, considering the evolving needs of the talent market and our company's growth trajectory. Establish a framework for agile adjustments to the talent attraction strategy and TVP based on ongoing feedback, market shifts, and organizational changes.
tCollaborate with Marketing, HR, Recruitment, PR, and other stakeholders to refine and articulate the company's unique Talent Value Proposition (TVP) that encapsulates the unique benefits and opportunities our organization offers to current and potential employees.
tEnsure the adoption of the TVP and consistency in messaging across various channels, including acquisition campaigns, social media, career websites, and recruitment materials.
tWork closely with the Recruitment and Marketing (Media, Campaign Management, Creative, Analytics, etc.) teams to develop creative, impactful and integrated talent attraction campaigns.
These campaigns should be tailored to specific roles, geographic locations, and diversity and inclusion objectives.-\tLead the creation of compelling content that effectively communicates our employer value proposition. This includes but is not limited to job descriptions, employee testimonials, blog posts, videos, social media and event content. Ensure that content is authentic, resonates with our target audience, and is aligned with our employer brand messaging.
-\Tailor content and campaigns to address the unique preferences and motivations of different candidate segments.
-\tSuggest Marketing teams innovative recruitment channels, such as niche job boards, industry-specific forums, and partnerships with educational institutions. tSuggest strategic initiatives that enhance employee experience, satisfaction and advocacy, fostering a positive internal culture reflective of our brand values.
-\tDevelop programs to encourage and empower employees to become brand ambassadors.
-\tWork with the Channel and Internal Communication teams to ensure the implementation of the program.
tInstill a culture of experimentation by championing A/B testing and multi-variant testing as integral components of our talent attraction communication strategy.
Design and suggest structured testing methodologies to assess the effectiveness of various messaging, campaigns, and platforms.-\tLeverage technology and data-driven insights to refine and optimize employer branding strategies continually. tFoster a culture that encourages calculated risk-taking and learning from failures. Celebrate successes and use setbacks as opportunities for growth, ensuring that each experiment contributes to the refinement of our overall employer branding strategy.
tEstablish key performance indicators (KPIs) to measure the effectiveness of the initiatives. Monitor and analyze key performance indicators (KPIs), data and user feedback to identify areas for improvement and optimization. tDevelop a systematic approach to A/B and multivariant testing that allows for continuous optimization of our communication initiatives. Utilize the insights gained to make informed decisions about content, channels, and messaging. Translate data into actionable recommendations that enhance the overall impact of our initiatives.
-\tPartner with cross-functional teams including Marketing, Recruitment, Marketing, PR, Internal Communications, HR, and Leadership teams to ensure alignment and integration of talent attraction's strategic efforts.
-\tAdvocate, influence and convince senior audiences to collaborate effectively.
-\This role seats in the 'Audience Insights & Communications', a global strategic department part of the Talent Acquisition Marketing Team. The goal of that Marketing team is to drive the right volume of applications from the right candidates at the right time and at the right cost. As the 'Audience Insights & Communications' team is in our scope to produce candidate and market research to champion candidates wants and needs internally and externally and ensure the production of effective messaging, content, and creative. We also responsible for revealing research insights and craft communication strategies across paid and owned touchpoints to drive awareness, consideration and optimize conversions.
We work collaboratively with a number of marketing sister teams:
media, channel, creative and a number of partner teams outside of the marketing organization: recruitment, human resources, internal communication and PR.
BASIC QUALIFICATIONS- Experience in marketing or marketing researchIf you have a disability and need an adjustment during the application and hiring process, including support for the interview or onboarding process, please contact the Applicant-Candidate Accommodation Team (ACAT), Monday through Friday from 7:00 am GMT - 4:00 pm GMT.