- Oversee the overall EuroFinance marketing strategy and directly manage a team of 3 ensuring all events achieve the KPIs while paying close attention to cross team collaboration, communication and transparency
- Ownership the day to day management of the marketing budget for 10+ events
- Oversee the daily activities of the marketing team to ensure brand guidelines are met and updated across the portfolio
- Working closely with the delegate sales forecast and deliver delegate revenue and attendance
- Increase campaign efficiency by monitoring and developing new strategies to achieve ambitious KPIs
- Oversee the marketing team and all events, ensuring cross team collaboration, communication and transparency
- Work with the EuroFinance leadership team to drive against shared goals and targets. Communicationg strategy, highlighting obstacles and delivering solutions as part of the management team.
- Proven ability to manage a multi discipline discipline team
- Proven relevant strategic marketing experience
- Proven experience in a senior events marketing role
- Expert knowledge of the events industry specifically B2B conferences. Paid attendee acquisition campaigns a plus.
- Excellent understanding and experience working with 360 digital campaigns including PPC, programmatic, SEO, social media marketing etc
- Excellent knowledge of email marketing and marketing automation platforms
- Experience working with website CMS, HTML and digital platforms
- Excellent knowledge of email marketing best practices
- High level of numeracy, literacy and proficient at writing high quality marketing copy
Head of Marketing EuroFinance, Maternity Cover - London, United Kingdom - The Economist
Description
Introduction
The Economist Group is the leading source of analysis on international business and world affairs. We deliver our information through a range of formats, from newspapers and magazines to conferences and electronic services. What ties us together is the objectivity of our opinion, the originality of our insight and our advocacy of economic and political freedom around the world.
EuroFinance, an Economist Group business, is the leading global provider of conferences, training and research on cash management, treasury and risk. We provide a platform for treasurers and CFOs from the world's leading companies to exchange innovative strategies, best practice and expert opinion – either face-to-face or online.
Accountabilities
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