- Passionately and positively defend, protect, and grow those brands both internally and externally with our customers and the market.
- Implement strategic brand and communication plans in collaboration with key stakeholders building market awareness, pull and delivering measurable Sales and Marketing goals.
- Drive knowledge and learning of our brands through CPDs, e-learning, training and thought leadership – to help ensure our brands front of mind for specification.
- Be the company expert in your Customer Personas and user journeys for each of your brands.
- Working closely with Product owners and technical colleagues, ensure CCPI compliance and best practices are implemented and followed across all assets, as the expert and go-to within the business for these brands.
- Produce collateral in line with brand guidelines and ensure the Brand Book and Design Guidance are always accurate and up to date.
- Minimum CIM level 4 Certificate in Professional Marketing
- Minimum 5 yrs. work experience in Brand Management role or equivalent
- Experience in managing multiple brands with demonstrable success in re-positioning, growing or recovering market sentiment.
- Experience and understanding of Brand Health and Brand Pulse, and able to translate insight from Csat, NPS and VOC into actionable brand strategy
- Experienced working with agencies and a lead marketing agency.
- Ability to manage and run a marketing budget.
- Strong knowledge of Microsoft Applications, including Teams, Word, PPT, Excel and Dynamics.
- Familiarity with CRM and Marketing Automation platforms.
- Familiarity with Social Media management platforms such as Falcon / Sprout etc.
Brand Manager - Cannock, United Kingdom - Aliaxis
Description
About the job
Salary £46,000 - £48,000
Hybrid working: In our Cannock office
Permanent: 37.5 hours a week Monday - Friday
Aliaxis: We make life flow
What does that mean? If you think about it, fluids are needed in every place or process you can imagine - in every home, in every hospital, in every factory, in every farm, in every café... In fact, we rely on fluids everywhere and every day. That's why Aliaxis are here to help create the safest, most effective, and reliable solutions for sustainable fluid management.
The Opportunity/Role
Reporting to the Head of Marketing Operations, you will be responsible for be a brand champion and positively contribute towards growing market share, brand health and stocking profiles in line with the companies strategic ambitions and plans. You will do so by strategically planning, recommending and implementing brand communication strategies and campaigns successfully by analyzing and reporting our share results, KPI's and ROI across the team.
Key Responsibilities will include:
Requirements:
Benefits:
33 days holiday (inc bank holidays) with the option to purchase 5 more
Life Assurance 6x annual salary
Critical illness cover
Hybrid working policy - work from home two days a week
Enhanced parental leave
Great discounts on local retailers and restaurants
Fantastic Health & Wellbeing package including an Employee Assistance Programme and access to My Strength
Pension contribution up to 10%
Dental and healthcare cash plan
Cycle to work scheme
Plus many more
Equal Opportunity Employer
At Aliaxis UK, everyone is welcome. We don't want you to 'fit our culture', we want you to help us develop it and celebrate the unique talents of every single one of our colleagues. We're committed to nurturing a diverse and inclusive workplace where everyone has the same opportunities. We strive to make sure everyone feels like part of our business, where colleagues care about each other and feel empowered. We recognise that for Aliaxis UK to thrive, our colleagues need to thrive too.
We understand that applying for a job can sometimes be a challenge. While we continually work hard to ensure our application process is as straightforward as possible, we're here to support you should you require any reasonable adjustments - after all, we want you to shine Just let our recruitment team know at the earliest opportunity, who will be happy to help