Research & Insights Lead - Basingstoke, United Kingdom - TrustMark

TrustMark

Verified Company

Basingstoke, United Kingdom

2 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

The role:

Supporting the Director of Growth and Marketing by designing and prioritising Insight plans to support TrustMark's strategy and business needs.
Identify and integrate internal /external information sources to develop findings and insights that will inform TrustMark's
Strategic positioning
Proposition, marketing and stakeholder management strategy
Emerging business opportunities

Specifically, you will be responsible for leading:

Market research (Quantitative/Qualitative projects) to develop thought-leadership and establishing TrustMark's position as a thought leader in the home improvements sector
Competitor and market monitoring
Customer and Partner research which will include our registered businesses, scheme providers and consumers (i.e. users of services provided by TrustMark registered tradespeople)

You will also:

Own the endtoend delivery of brand, proposition, and consumer research, including stakeholder engagement and management, agency tender and management and delivery of results
Own the research process by planning, initiating, designing, and implementing consumer/customer insight studies, including associated KPIs
Agree briefs with stakeholders, manage agency quotes and the proposal process
Oversee fieldwork and delivery of findings, incorporating integrated views and developing recommendations to present to key decision makers
Build effective working relationships with the business and the Senior Leadership Team to ensure projects add value and have tangible recommendations which can be acted on
Work with internal data to develop insights to inform thought leadership and product/proposition development
Manage relationships with research agencies to ensure that projects are delivered to meet business needs, on time and within budget

Skills and Experience

Demonstrable experience working in a customer insight/services role
Ability to extract and analyse relevant data
Confident communicator, able to influence at all levels
Able to manage multiple priorities
Experience of managing a project team an operating in a matrix environment
A team player, and motivated individual able to work off their own initiative
Experience of working for a market research agency, think tank or an organisation that actively influences policy
Good understanding of performance metrics that demonstrate business progress and how Research and Insight activities can impact the metrics

Education and Qualifications

Educated to degree level or equivalent
Microsoft Office Suite
Experience of relevant research and analytics processes
Working knowledge of data security practices

Key Stakeholders:

TrustMark Senior Leadership Team members and Heads of Function
Stakeholders in Government, Trade Bodies and Schemes, Think-Tanks
Third Party Agencies

Measures of Success:

These will be confirmed as part of your performance agreement but will include:

Delivery to Service Level Agreement
Improvements in Customer Satisfaction
Delivery to budget
Internal stakeholder feedback
Impact of research e.g. policy impact, PR, impact etc.

Ability to commute/relocate:

Basingstoke: reliably commute or plan to relocate before starting work (required)

What we offer

Competitive salary and bonus scheme
Non contributory company pension
Life assurance
Company sick pay
Employee Assistance Programme (EAP)
Free parking
Cycle to work
Eye test / glasses vouchers
Training and development

Company Description
TrustMark was established in 2005 in conjunction with Government, industry bodies and consumer protection groups.

Since this time, in response to the industry-led, Government-commissioned Each Home Counts (EHC) review, the TrustMark remit has expanded to include all Repair, Maintenance and Improvement (RMI), Energy Efficiency and Retrofit measures, providing a level playing field of quality for consumers having work carried out in or around their home.

TrustMark operates within a Master Licence Agreement issued by the Government's Department for Business, Energy and Industrial Strategy (BEIS).

TrustMark is a 'not-for-profit' social enterprise, who takes pride in continually investing in the scheme, supporting Scheme Providers and Registered Businesses to improve consumer protection and standards across all sectors.

When a consumer uses a TrustMark registered business, they are engaging an organisation that has been vetted to meet required standards, and has made a commitment to good customer service, technical competence, and trading practices.

TrustMark work with a network of scheme providers to ensure registered business adhere to and maintain these standards.

To ensure a high quality of workmanship and trading practices, TrustMark runs a programme of desktop and on-site inspections to inform our work with schemes.

Salary:
£50,000.00-£60,000.00 per year

Benefits: