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    Travel Retail - Longford, United Kingdom - La Mer

    La Mer
    La Mer Longford, United Kingdom

    1 week ago

    Default job background
    Full time
    Description

    Travel Retail - La Mer - Airport Coordinator - Heathrow Hours

    PRIMARY OBJECTIVES:

    To lead and guide Team Managers and Education Ambassador to achieve overall sales targets and Counter goals and to manager Airport business objectives through:


    • Effectively tracking and monitoring weekly/ monthly sales results by Terminal vs Target and previous year's sales.


    • Total Stock Management , MDQ levels and VM standards, with the support of the SEE and FVM.


    • Develop, coach and motivate the Team Managers, Leading by example with a hands on approach.


    • Supporting other TR locations as and when required

    RESPONSIBILITIES & STANDARDS

    Retail Sales:

    Review of retail targets: Retail targets agreed with SEE, cascaded to each Team Managers on a monthly basis for Team Manager to break down. Corporate Airport Co-ordinator to ensure Team Manager effective break down of targets by week based on business performance.

    Analyse performance of business: Analyse LHR ELC weekly and cumulative business. Leveraging Team Managers sales tracking tools, at the airport. Highlight areas of success and opportunities to Team Managers and support them to create action plans. Promote Team Managers own business accountability and provide guidance and when required with objection handling.

    Building Relationships: Conduct weekly or monthly team meetings with individuals, align with Team Managers meetings to review results, motivate to exceed targets & provide direction to the team. SEE will also attend where appropriate.

    Perfume Managers: Build a close relationship and work partnership with the in-store category managers and airport team to provide trends, insights and critical business information so it can be cascaded to the SEE/ASOM. Work closely with recognised agencies, to build relationships to ensure the highest quality of staff possible.

    Plan to succeed: mplement monthly focus/ actions as outlined on Go To Market set out by SEE, and work closely with TM's to ensure alignment. Support the TM and Advisors where required with event planning, and local incentives to ensure the overall goal is achieved.

    Stock Management: Responsible for all Stock Management, MDQ reviews and adjustments depending on demands/Trends/Current situations. Is fully aware of stock levels in all Terminals offering solutions and highlighting any concerns to SEE. Maintains full awareness of all new line/product launches on count dates, including POS and Launch elements, reviewing orders and deliveries to ensure they arrive on time. Maintain up to date on OOS communicated by SEE on weekly basis. Collate accurate monthly tester orders by airport based on the demands of the business.

    Promotions: Responsible for arranging staffing, monitoring of sales vs targets, Visual Merchandising in line with guidelines), training/coaching, implementation and evaluation of business for all promotions.

    Competitor Awareness: Review with SEE potential opportunities in the Terminal for incremental selling space, promotional opportunities, and business development. Maintain up to date awareness of competitor activity, business results and any key developments. Share with SEE on a monthly basis.

    2.Merchandising

    Visual Merchandising: Ensure all counters are correctly merchandised, including effective use of testers / locators. Offering alternative solutions to overcome OOS situations. Highlight and escalate maintenance & ongoing VM issues to SEE. Hygiene standards must be adhered to as directed.

    3. Team Management & Development

    Recruitment: Support the SEE by screening/shortlisting candidates for BAvacancies for interview. Work closely with SEE to recruit TM & Advisors team to ensure sufficient coverage of each account in accordance with the agreed Headcount per terminal.

    Coach, motivate and Evaluate team performance: Regularly review individual TM's strengths and areas for development. Set SMART objectives to manage their development and the business. Lead by example spending 1-2 days per week on counter and offer on the spot coaching and constructive feedback as well as praise and recognition when observed. Ensure all TM/ELC advisors identify and achieve/exceed individually set objectives on:

    - Retail Sales (maintain accurate records and share with SEE)

    - Average Unit Sales/ IPT

    - Mix of business

    - Coach service offerings

    - On-counter activity (implementation of marketing programmes to achieve objectives)

    - Use ELC tools to set clear objectives.

    Liaise with SEE on staffing and address any specific training needs indicated by the above. Conduct monthly one to ones and annual PDP's with the team.

    HR Management: Effectively manage initial HR issues as directed by Retail HR with guidance from the SEE.

    Grooming: Ensure Brand Grooming Standards are maintained at all times. Manage any issues relating to grooming. Act as a true brand ambassador in terms of personal grooming at all times.

    4. Education

    Ensure all TM/ELC Advisors receive regular training: Promote self-learning with on line platforms. Work with Field Education Executive to effectively induct and train new and existing employees. Align with the Education team on key focuses and support with product knowledge/ service training for all TM/ELC Advisors. CAC to assess with TM the implementation and follow up of trainings and to ensure a consistent level of service across the airport.

    5. Administration

    Sales Reports: Analise and update retail sales tracking weekly. Check TM reports to ensure accuracy and submit all on a monthly basis to SEE.

    Staff Scheduling: Review TM's Terminal Rotas ensuring Zoning FTE reflects RS % and business needs. Highlighting areas of concern. Ensure correct holiday booking procedures are completed.

    Qualifications
    • Proven retail management/assistant retail management experience preferably within cosmetics
    • The ability to provide inspirational, authentic and personalized customer service
    • Previous business planning experience including setting sales and customer service targets, sales analysis and staff scheduling
    • Previous retail operations experience including inventory and facilities management and cash reconciliation
    • Proven track record of leading a team to achieve sales and customer service targets
    • Experience of creating and executing in-store events
    • Ability to work retail hours including days, nights, weekends and special events in a fast-paced work environment
    • Previous experience with retail point-of-sale software
    • Proficient in Microsoft office applicants must be able to provide proof of right to live and work in the country if invited to attend for interview
    Job: Retail - Store
    Primary Location: Europe, Middle East, Africa-GB-ENG-Heathrow
    Job Type: Standard
    Schedule: Full-time
    Shift: Variable
    Job Number: 242197

    Estee Lauder Companies is an equal opportunities employer. We positively encourage applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity.

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